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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports survey (1)

Wednesday
Jan252017

NRF Survey: Consumer Super Bowl LI Related Spend Predicted To Top $14.1B

By Barry Janoff

January 25, 2017: When it comes to the Super Bowl, all the numbers are big, big, big.

More than 110 million people are expected to watch Super Bowl LI Feb. 5 and even more will tune in to watch the half time show on Fox, which has been charging upward of $5 million for a 30-second spot.

Consumer spending related to the Big Game will also be big, as much as $14.1 billion on food, beverages, new TVs, clothing, eating in restaurants and bars, travel and other related items, according to a new report from the National Retail Federation.

That breaks down to an average of $75 per person for those planning to watch the game between the New England Patriots and the Atlanta Falcons, according to NRF’s Super Bowl Spending Survey conducted by Prosper Insights & Analytics.

However, the $14.1 billion is actually down from the previous year when consumers spent and average of $82 and an estimated $15.5 billion related to Super Bowl 50, when the Denver Broncos defeated the Carolina Panthers.

This year, some 45 million people will host or attend a Super Bowl party in someone’s home, with another 12.4 million people planning to head out to watch at their favorite bars and restaurants.

Of the 76% of those surveyed who plan to watch the game, 80% say they would purchase food and beverages, 11% will buy team apparel or accessories and 8% will open their wallets for a new TV, according to NRF.

"As a favorite American past-time, the Super Bowl is a great chance for viewers to reconnect with friends and family after having a nice break after the holiday season," Pam Goodfellow, principal analyst for Prosper Insights, said in a statement.

"Even though the number of viewers is slightly down this year, plenty are still planning to enjoy the day by watching it at their favorite bar or friend’s place, wearing their lucky jerseys and hoping their favorite team wins," she said.

Some good news for those marketers spending millions to get air-time during Super Bowl LI: 78% of those surveyed said they watch the commercials for entertainment and 18% said the ads "make them more aware of the advertiser’s brand."

In addition, 24% cite the commercials as being the most important part of the broadcast and 12% said the halftime show, this year starring Lady Gaga and presented by Pepsi Zero Sugar, is their top highlight. But that is compared to more than 43% who said the most important part of the broadcast is the game itself.

"78% of those surveyed said they watch the commercials for entertainment and 18% said the ads make them more aware of the advertiser’s brand."

The NFR study also shows that Super Bowl marketers still have to do a better job. Only 10% of those surveyed said the commercials influence them to purchase products, 16% said advertisers should "save their money and pass the savings along to the consumers" and 10% said the commercials "make the game last too long."

According to Matthew Shay, president and CEO for Washington D.C.-based NRF, "With the holidays past us, consumers are looking forward to spending time with friends and family for some good old-fashioned fun to celebrate the big game.

"Retailers will help fans prepare by making sure they are well stocked on decorations, party food, accessories and other Super Bowl necessities."
 
The NRF Super Bowl Spending Survey was conducted Jan. 4-11 among 7,591 consumers regarding their Super Bowl plans. NRF said the survey has a margin of error of plus or minus 1.1 percentage points.

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