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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan252018

Big Game, Big Numbers: Consumers Will Spend $15B+ Around Super Bowl LII

By Barry Janoff

January 25, 2018: Even before the New England Patriots and Philadelphia Eagles take the field for Super Bowl LII in U.S. Bank Stadium in Minneapolis on Feb. 4, there are a plethora of stats and figures that are defining the Big Game.

Broadcast network NBC said it anticipates more than $500 million in ad revenue, with 30-second spots going for more than $5 million.

More than 111 million people will tune in, based on audience numbers since 2010.

And Justin Timberlake will be on stage for most of the 30 minutes-plus Pepsi Half Time Show.

Now comes what might be the number with arguably the most impact of all.

People are expected to spend $15.3 billion related to the Super Bowl — up from $14.1 billion for Super Bowl LI — for parties, at restaurants, merchandise and other hoopla, according to the National Retail Federation, Washington DC, via a survey conducted by Prosper Insights & Analytics.

“Consumers are carrying strong spending momentum from the holiday season into their Super Bowl festivities,” Phil Rist, Prosper Executive vp-strategy, said in a statement.

“This is evident through increased plans for purchasing while the number of viewers remains steady with last year. Fans aren’t afraid to spend a few extra dollars to make this year’s game the best one yet,” said Rist.

People will spend an average of $81.17, up from $74.83, according to the NRF. The highest average spend will come from those aged 25-34, an average of $118.43.

By comparison, in 2017, people spent an average of $967.13 on holiday gifts, $186.39 on Mother’s Day, $136.57 on Valentine’s Day and $86.13 on Halloween, according to the NRF.

Of the 76% of those surveyed who plan to watch the game, 82% said they would purchase food and beverages, which is not only up from 80% last year but also the highest in the survey’s history.

Another 11% said they would buy team apparel or accessories, the same as in  2017 when the Patriots defeated the Atlanta Falcons in Super Bowl LI.

According to the survey, 45 million people (18% of those surveyed) will host a Super Bowl party, and 69 million (28%) plan to attend one.

Bars and restaurants will see 11 million customers (5% of those survey) attending destinations because of the Big Game.

For people staying at home or hosting a party, new TVs 98%) and decorations (8%) are part of their purchases.

When it comes to Super Bowl commercials, “Super Bowl LI was the second most-cluttered broadcast in the 51-year history of the event,” according to Kantar Media, NY.

The 51 minutes and 30 seconds of ad messages and 102 commercials between the opening kickoff and the final whistle on Fox, including a two-minute ad break in the first overtime period in Super Bowl history, trailed only behind 104 spots (47:50 commercial time) during Super Bowl XLIV (Feb. 2010, CBS).

“Consumers are carrying strong spending momentum from the holiday season into their Super Bowl festivities."

According to NRF, of those people surveyed who will be watching Super Bowl LII, 41% said the most important part is the game itself, with 24% citing the commercials and 14% there for the halftime show.

The ad roster for Super Bowl LII, still to be finalized, currently includes Anheuser-Busch, Avocados From Mexico, Coca-Cola, PepsiCo (Doritos, Mountain Dew, Pepsi), Groupon, Hyundai, Intuit, Kia, Kraft, Toyota’s Lexus (pictured), Mars’ brand M&Ms, Monster Products, Kelloggs’ brand Pringles, Squarespace, Toyota, Intunit’s Turbotax, Verizon and WeatherTech.

The survey, which asked 7,277 consumers about their Super Bowl plans, was conducted Jan. 3-10 and has a margin of error of plus or minus 1.1 percentage points, per the NRF.

Super Bowl

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