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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Nov192010

Coors Light Plans To Heat Up MLB Winter League With ESPN Desportes

November 18, 2010: Coors Light knows that baseball fans have no off-season and that, for many, even the "Hot Stove League" is not enough. With that in mind, the brand has signed a deal to become the presenting sponsor for ESPN Deportes'  coverage of the 2010 Dominican Baseball League and Caribbean Series.

Financial terms of the deal were not disclosed.

In addition to reaching loyal baseball fans, Coors Light said the Winter Baseball League partnership presents an opportunity to "extend its reach among legal-drinking-age U.S. Latinos."

The Winter Baseball League runs through February 2011. The network’s coverage concludes with the Caribbean Series taking place in Puerto Rico on February 2011 with the league champions from the Dominican Republic, Mexico, Venezuela and host Puerto Rico. The games will be played at Isidoro Garcia Baseball Stadium in Mayaguez.

Under terms the deal, the Coors Light brand will be integrated into all ESPN Deportes’ platforms, including TV, print, radio and online.  During the season, Coors Light will also be featured in the network’s marketing campaign, which includes out-of-home executions, such as billboards and bus advertising in New York.  

In addition, during all games, viewers will get updated information via a Coors Light-branded feature, “Notas Del Caribe,” that will include the latest news on athletes, games and other baseball-related news from the Caribbean. The Winter League has proved to be an increasingly important training ground for MLB, where more than 25% of players are Latino.

Coors Light will be replaced by Bud Light next season as the official beer sponsor of the NFL, so the brand is seeking to strengthen its connection to fans in other areas. The brand already has an alliance with ESPN in such areas as the "Coors Light Cold Hard Facts" segment during SportsCenter.

“Few sports are as popular with Latinos as baseball, and few things go as well with enjoying a ball game as the 'world’s most refreshing beer,'” Roger Garcia, Latino marketing manager for the Coors Family of Brands, said in a statement. “Coors Light has a long history of supporting the sports that matter most to Latino beer drinkers, from baseball to soccer to boxing.  We’re excited to team up with ESPN Deportes to bring people the excitement of the Winter Baseball season.”

The Dominican Baseball League consists of six teams: Águilas Cibaeñas, Azucareros del Este, Estrellas Orientales, Gigantes del Cibao, Leones del Escogido, and Tigres del Licey. Each team plays a 50-game schedule, with the top four teams advancing to the playoffs. The winning team goes on to represent its country in the Caribbean Series.

“Few sports are as popular with Latinos as baseball. Coors Light has a long history of supporting the sports that matter most to Latino beer drinkers."

According to John Fitzgerald vp-multimedia ad sales for ESPN Deportes, “We’re thrilled to have partnered with Coors Light for what will be another exciting Winter Baseball season. Our coverage of the games across all of our platforms demonstrates our commitment to bringing fans relevant sporting events while providing great advertising opportunities to our clients. The Caribbean World Series in Puerto Rico presented by Coors Light on ESPN Deportes is very special to us.”

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