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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in MLB (1)

Friday
Nov192010

Coors Light Plans To Heat Up MLB Winter League With ESPN Desportes

November 18, 2010: Coors Light knows that baseball fans have no off-season and that, for many, even the "Hot Stove League" is not enough. With that in mind, the brand has signed a deal to become the presenting sponsor for ESPN Deportes'  coverage of the 2010 Dominican Baseball League and Caribbean Series.

Financial terms of the deal were not disclosed.

In addition to reaching loyal baseball fans, Coors Light said the Winter Baseball League partnership presents an opportunity to "extend its reach among legal-drinking-age U.S. Latinos."

The Winter Baseball League runs through February 2011. The network’s coverage concludes with the Caribbean Series taking place in Puerto Rico on February 2011 with the league champions from the Dominican Republic, Mexico, Venezuela and host Puerto Rico. The games will be played at Isidoro Garcia Baseball Stadium in Mayaguez.

Under terms the deal, the Coors Light brand will be integrated into all ESPN Deportes’ platforms, including TV, print, radio and online.  During the season, Coors Light will also be featured in the network’s marketing campaign, which includes out-of-home executions, such as billboards and bus advertising in New York.  

In addition, during all games, viewers will get updated information via a Coors Light-branded feature, “Notas Del Caribe,” that will include the latest news on athletes, games and other baseball-related news from the Caribbean. The Winter League has proved to be an increasingly important training ground for MLB, where more than 25% of players are Latino.

Coors Light will be replaced by Bud Light next season as the official beer sponsor of the NFL, so the brand is seeking to strengthen its connection to fans in other areas. The brand already has an alliance with ESPN in such areas as the "Coors Light Cold Hard Facts" segment during SportsCenter.

“Few sports are as popular with Latinos as baseball, and few things go as well with enjoying a ball game as the 'world’s most refreshing beer,'” Roger Garcia, Latino marketing manager for the Coors Family of Brands, said in a statement. “Coors Light has a long history of supporting the sports that matter most to Latino beer drinkers, from baseball to soccer to boxing.  We’re excited to team up with ESPN Deportes to bring people the excitement of the Winter Baseball season.”

The Dominican Baseball League consists of six teams: Águilas Cibaeñas, Azucareros del Este, Estrellas Orientales, Gigantes del Cibao, Leones del Escogido, and Tigres del Licey. Each team plays a 50-game schedule, with the top four teams advancing to the playoffs. The winning team goes on to represent its country in the Caribbean Series.

“Few sports are as popular with Latinos as baseball. Coors Light has a long history of supporting the sports that matter most to Latino beer drinkers."

According to John Fitzgerald vp-multimedia ad sales for ESPN Deportes, “We’re thrilled to have partnered with Coors Light for what will be another exciting Winter Baseball season. Our coverage of the games across all of our platforms demonstrates our commitment to bringing fans relevant sporting events while providing great advertising opportunities to our clients. The Caribbean World Series in Puerto Rico presented by Coors Light on ESPN Deportes is very special to us.”

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