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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jun192018

Late Show Host Corden Enlists Harry Kane, U.K. Team To Woo U.S. Fans In Cup Goal

By Barry Janoff

June 19, 2018: The Late Late Show with James Corden (CBS) is taping a week’s worth of show’s in Central Hall Westminster in London, and to hook onto the World Cup, Corden (who is from the U.K.) has taped an extended skit with members of England’s National Team.

The premise: Get Harry Kane (who scored both goals in England’s 2-1 Cup-opening win over Tunisia), Dele, Jamie Vardy, Jesse Lingard, Kyle Walker and Eric Dier to film a campaign that would encourage soccer fans in the U.S. — whose own national team failed to qualify — to support England’s quest to win the 2018 FIFA World Cup.

Of course, this being a comedy sketch, things go awry quickly (and stay that way), for the duration of the extended 6:30-long scene.

Corden meets the guys in a room and explains that they have a great opportunity.

“On the back of Harry and Megan getting married, America and England have never been closer,” he explains. “The American football team didn’t make it to the Cup, and I can use my TV show (of which the guys have no knowledge) to appeal to 325 million American fans who don’t have a team to back this summer to support England at the World Cup.”

“325 million people watch your show?” asks Dele.

“323 million less than that,” replies Corden. “But let’s not get bogged down in numbers.”

Corden explains what this could do for the careers of the members of England's team: “You'd become global superstars. Movies. TV shows. Pop career. Underwear commercials. Politics. Big sponsorships.”

A voiceover then says, “People of America — this is the England Football Team,” as England’s national anthem, "God Save the Queen," plays in the background. “But for this World Cup, they can be be your team, too,” as an American flag appears and the music switches to the U.S. National Anthem plays.

Among the proposals: U.S. sports fans should replace an NFL football with a soccer (football) ball, James Vardy changing his English accent to that of someone from Texas (“Yee-hah! Darn tootin’!”), getting the guys to actually say the word “soccer” (which they refuse to do), getting them to name all 50 states (which becomes “California, New York, Texas, Vegas, Chicago, Gotham, Wakanda, Toronto, the one they make all the jokes about — Florida”).

Then an offer some American’s can’t refuse: “Support England and we’ll invite you to the Royal Wedding  . . .  the next one.”

Harry Kane then makes a personal pitch: “Prince Harry, Harry Styles, Harry Kane. I can be your third favorite Harry.”

“Wait,” interrupts Corden. “We’re forgetting Harry Potter. He’s more popular (in America) than you, so you’d be the fourth favorite Harry.”

Next, getting the guys to speak like James Bond while holding a martini (shaken, not stirred).

One final pitch: “America, if you don’t support England this summer, we’re going to make you keep James Corden for even longer.”

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