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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jul182018

NFL’s Dallas Cowboys $4.8B Again No. 1 World’s Most Valuable Sports Franchise

By Barry Janoff

July 18, 2018: If you are a fan of soccer, especially coming off the 2018 FIFA World Cup, you look at this as being a glass half full: Three of the Top Four world’s most valuable sports franchises are soccer clubs.

However, the glass can also be half empty: Only four of the world’s Top 25 most valuable sports franchises are soccer clubs.

The NFL’s Dallas Cowboys are the world’s most valuable sports team for the third straight year, valued at $4.8 billion, according to a new report from Forbes.

America's Team, under the ownership of Jerry Jones, could be the first sports franchise to top $5 billion.

The next three most valuable sports franchises are soccer clubs: Manchester United ($4.123 billion), Real Madrid ($4.088 billion) and Barcelona ($4.064 billion).

Those three clubs knocked the New York Yankees from No. 2 last year to No. 5.

The Yankees, with a value of $4 billion, lead six baseball teams in the Top 50, with five in the Top 25.

The cutoff to rank among the Top 50 sports teams is now $1.95 billion (Cleveland Browns), up $200 million from 2017, according to Forbes.

There are 106 sports franchises in total worth at least $1 billion, up from 87 last year.

No NHL, F1 or Nascar teams made the Top 50.

The NFL has 29 teams among the 50 most valuable sports franchises for the second straight year, with 12 among the Top 25.

Of the league’s 32 franchises, only the Cincinnati Bengals ($1.8 billion), Detroit Lions ($1.7 billion) and Buffalo Bills ($1.6 billion) failed to make the Forbes list.

The New England Patriots, valued at $3.7 billion, are No. 6 in the world. The Super Bowl LII champion Philadelphia Eagles come in at No. 22 at $2.65 billion.

New York is also home to the most valuable basketball team with the New York Knicks ($3.6 billion) ranked seventh overall and leading eight NBA teams in the Top 50. Crosstown rival Brooklyn Nets come in at $2.3 billion.

The Los Angeles Lakers, new home to LeBron James, are No. 8 at $3.3 billion. Analysts say the team’s value already has risen, and they should overtake Knicks next season as the NBA’s most valuable franchise.

The New York Giants tied at No. 8 at $3.3 billion. MetLife Stadium partners New York Jets, however, valued at $2.75 billion, had the biggest fall, down eight spots to No. 21, per Forbes.

The Top Ten also includes the two-time defending NBA champion Golden State Warriors ($3.1 billion), tied with the Washington Redskins at No. 10.

Also topping $3 billion: No. 12 Bayern Munich ($3.083 billion), San Francisco 49ers No. 13 ($3.05 billion) and tied at No. 14 at $3 billion the Los Angeles Rams and Los Angeles Dodgers.

The biggest gainer among the 50 richest teams wass the NBA’s Houston Rockets, which moved up 14 spots to No. 40 at $2.2 billion

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