Dallas Cowboys 'Wing It' With New Sponsor

Troy Aikman (third from left) helps welcome Wingstop into the Dallas Cowboys; roster of official sponsors. (Photo: PRNewswire)April 7, 2009: The Dallas Cowboys are known for carrying and throwing the pigskin, but their new stadium will also feature its share of chicken. The NFL team said it has signed a five-year deal with Wingstop Restaurants making the Dallas-based chicken wing chain the "official wings of the Dallas Cowboys." Financial terms were not disclosed. Under terms of the deal, Wingstop can use its exclusive designation in advertising. Wingstop will partner with the Cowboys in marketing on TV, radio, the Cowboys Web site, in-game program ads and signage when the stadium opens in June. POP will include promotions and specially designed Cowboys bags and cups in the Wingstop restaurants in select markets throughout Texas. Former Dallas QB Troy Aikman has been a company spokesman since 2003. Wingstop, which was founded in 1994, has more than 650 locations open or under development nationwide. “We saw the stadium being built and we saw they had an official car and an official beer," Andy Howard, evp-marketing at Wingstop, said during a press conference. "We thought, it’s time we became the official wings.” The deal was handled by Legends Hospitality Management, a company formed by the Cowboys, the New York Yankees and Goldman Sachs to oversee sports business management services at the new Yankees and Cowboys stadiums and George M. Steinbrenner Field, the Yankees' Spring Training facility in Tampa. Other Cowblys official sponsors include Miller Brewing and Bank of America.

Back to Home Page

Back to NFL