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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul122017

Golden Assets: Cowboys, Yankees Top List Of Most Valuable Sports Franchises

By Barry Janoff

July 12, 2017: Many people may not refer to the Dallas Cowboys as "America’s Team," but even naysayers have to admit that they are the world’s most valuable sports team.

The NFL’s Cowboys top a list of the 50 Most Valuable Sports Teams around the globe, valued at $4.2 billion, with MLB’s New York Yankees second at $3.7 billion, according to a new study from Forbes.

Three soccer teams are also in the Top Five: Manchester United ($3.69 billion), Barcelona ($3.64 billion) and Real Madrid ($3.58 billion).

The New England Patriots were the second most valuable NFL franchise, and No. 6 overall, at $3.4 billion.

Including the Cowboys, there are 29 of 32 NFL teams in the Top 50 (the Cincinnati Bengals, Detroit Lions and Buffalo Bills fell below the level), eight from MLB (up from seven in the previous list) and seven each from the NBA and European soccer.

There are no no NHL, MLS, F1 or Nascar teams in the Top 50.

It helped the Cowboys that they had two of the most high-profile players in the league this past season, rookie RB Ezekiel Elliot and rookie QB Dak Prescott. The pair were No. 1 and 2, respectively, in player sales among all licensed NFL merchandise from March 1, 2016 - Feb. 28, 2017, according to the NFL Players Assn.

Cowboys WR Dez Bryant was No. 4 on th list, just behind Patriots QB Tom Brady.

Overall, ten franchises are valued at $3 billion or more, four from the NFL.

The Top 50 actually includes 51 teams (the NFL’s New Orleans Saints and MLB’s Los Angeles Angels of Anaheim are tied for 50 at $1.75 billion). Overall, there are 87 sports franchises worldwide now worth at least $1 billion.

Showing that winning isn’t everything, the New York Knicks at $3.3 billion are the NBA’s most valuable franchise, followed by the Los Angeles Lakers ($3 billion).

The Knicks over the past two NBA seasons have compiled a 63-101 record, the Lakers 43-121.

The Top 50 cutoff is up 18% from $1.48 billion last year, according to Forbes.

"Credit the massive profitability across the NFL -- every team turned a profit of at least $26 million for the 2015 season."

The reason for the NFL’s strong showing: "Credit the massive profitability across the league -- every team turned a profit of at least $26 million for the 2015 season."

According to Forbes,“NFL owners are also in line for a windfall from the relocations of the Rams, Chargers and Raiders. The other 29 teams will each receive more than $50 million in relocation fees, with none of that money shared with the players.”

The relocated Los Angeles Rams showed the biggest gain, moving from outside the Top 50 to No. 12. ($2.9 billion).

The value of the franchise should continue to improve in value thanks to a $2.6 billion stadium in Inglewood, Calif., projected to open for the 2020 NFL season, that would also be home to the Chargers, which relocated from San Diego to Los Angeles for the coming NFL campaign.

Two teams — the NBA’s Houston Rockets and Liverpool FC — dropped out of the Top 50.

Arsenal had the biggest decline, falling from No. 23 to No. 43.

Forbes Most Valuable Sports Franchises
(Rank, Team, Value, 1-Yr change Sport)
1. Dallas Cowboys, $4.2 billion, 5% (NFL)
2. New York Yankees, $3.7 billion, 9% (MLB)
3. Manchester United, $3.69 billion, 11% (Soccer)
4. Barcelona, $3.64 billion, 2% (Soccer)
5. Real Madrid, $3.58 billion, -2% (Soccer)
6. New England Patriots, $3.4 billion, 6% (NFL)
7. New York Knicks, $3.3 billion, 10% (NBA)
8. New York Giants, $3.1 billion, 11% (NFL)
9. San Francisco 49ers, $3 billion, 11% (NFL)
9. Los Angeles Lakers, $3 billion, 11% (NBA)
11. Washington Redskins, $2.95 billion, 4% (NFL)
12. Los Angeles Rams, $2.9 billion, 100% (NFL)
13. New York Jets, $2.75 billion, 6% (NFL)
13. Los Angeles Dodgers, $2.75 billion, 10% (MLB)
15. Bayern Munich, $2.71 billion, 1% (Soccer)
16. Chicago Bears, $2.7 billion, 10% (NFL)
16. Boston Red Sox, $2.7 billion, 17% (MLB)
18. Chicago Cubs, $2.68 billion, 22% (MLB)
19. San Francisco Giants, $2.65 billion, 18% (MLB)
20. Houston Texans, $2.6 billion, 4% (NFL)
20. Golden State Warriors, $2.6 billion, 37% (NBA)
22. Philadelphia Eagles, $2.5 billion, 4% (NFL)
22. Chicago Bulls, $2.5 billion, 9% (NBA)
24. Denver Broncos, $2.4 billion, 24% (NFL)
25. Miami Dolphins, $2.38 billion, 28% (NFL)
26. Green Bay Packers, $2.35 billion, 21% (NFL)
27. Baltimore Ravens, $2.3 billion, 19% (NFL)
28. Pittsburgh Steelers, $2.25 billion, 18% (NFL)
29. Seattle Seahawks, $2.25 billion, 19% (NFL)
30. Minnesota Vikings, $2.2 billion, 38% (NFL)
30. Boston Celtics, $2.2 billion, 5% (NBA)
32. Indianapolis Colts, $2.18 billion, 16% (NFL)
33. Atlanta Falcons, $2.13 billion, 27% (NFL)
34. Oakland Raiders, $2.1 billion, 47% (NFL)
35. Manchester City, $2.083 billion, 8% (Soccer)
36. Los Angeles Chargers, $2.08 billion, 36% (NFL)
37. Carolina Panthers, $2.075 billion, 33% (NFL)
38. Arizona Cardinals, $2.025 billion, 31% (NFL)
39. Tennessee Titans, $2 billion, 34% (NFL)
39. Los Angeles Clippers, $2 billion, 0% (NBA)
39. New York Mets, $2 billion, 21% (MLB)
42. Jacksonville Jaguars, $1.95 billion, 32% (NFL)
43. Arsenal, $1.93 billion, -4% (Soccer)
44. Kansas City Chiefs, $1.88 billion, 23% (NFL)
45. Cleveland Browns, $1.85 billion, 23% (NFL)
46. Chelsea, $1.845 billion, 11% (Soccer)
47. Tampa Bay Buccaneers, $1.8 billion, 19% (NFL)
47. Brooklyn Nets, $1.8 billion, 6% (NBA)
47. St Louis Cardinals, $1.8 billion, 12% (MLB)
50. New Orleans Saints, $1.75 billion, 16% (NFL)
50. Los Angeles Angels of Anaheim, $1.75 billion, 31% (MLB)

SOURCE: FORBES

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