Top
NEWS REAL

• ESPN said it would add two late-night shows to its programming line-up beginning Jan. 28, 2019: Now or Never (ESPN2) hosted by Steve Covino, Rich Davis, and Janelle Marie Rodriguez; and Ahora o Nunca (ESPN Deportes),hosted by ESPN Deportes’ Mauricio Pedroza, Herculez Gomez and Janelle Marie Rodriguez. The shows “will be dedicated to covering the intersection of sports and pop culture for young, multicultural sports fans.”

• Sports apparel firm Fanatics, which has alliances with most of the major pro sports leagues, has signed its first college deal, with the University of Oregon, to become a licensee, manufacturer and retailer for the University’s apparel, headwear and numerous other product categories. The deal, which begins Jan. 1, 2020, was put at $25 million for ten years by industry analysts. Nike and Columbia Sportswear will remain as prominent University of Oregon partners.

• The 2019 Bridgestone NHL Winter Classic between the  Boston Bruins and host Chicago Blackhawks is scheduled for Jan. 1 outdoors in Notre Dame Stadium. Before that happens, Road To The NHL Winter Classic docu-series returns to go behind the scenes with both teams, with the three-week, limited series premiering in the U.S. Dec. 19 on NBCSN (11:30 PM ET).  The series is produced by Ross Greenburg Productions in association with NHL Original Productions.

• Seeking to continue expanding its presence in China, the NFL has signed a digital partnership with Youku, the video entertainment platform for Alibaba Group, intended to “bring high-quality football programming to Chinese fans.” Weekly programming on Youku's sports channel will feature game highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving, NFL Draft and NFL International series.

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items: 
• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
• Babe Ruth 1934 Tour of Japan presentational pass
• Babe Ruth personal photographic albums including autographed exemplars
• Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:
• Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
• Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
• Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The NBA Lights Up Xmas See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb152018

State Farm Adds NBA Legend Clyde ‘The Glide’ To CP3’s Houston Marketing Journey

By Barry Janoff

February 15, 2018: Chris Paul has found a new and ever-growing group of friends in his move from Los Angeles to Houston — which occurred in real life via a pre-season trade from the Clippers to the Rockets, but in Madison Avenue terms via a scenario created by State Farm.

Paul’s newest pal is Clyde “The Glide” Drexler, a member of the Houston Rockets 1994-95 NBA championship squad, gold medal winner with the “Dream Team” during the 1992 Barcelona Summer Olympics and a member of the Naismith Memorial Basketball Hall of Fame.

In a new spot from State Farm, “Game Night,” Paul plays a game of charades with his State Farm agent, Cole Perez (played by actor Oscar Nuñez) against a team of Drexler and Rockets’ All-Star guard James Harden.

“Game Night” spot will break during State Farm All-Star Saturday Night on TNT, part of the NBA’s All-Star Game festivities this weekend in Los Angeles.

Reggie Millier, former NBA star and current NBA on TNT commentator and analyst, also appears in two new stand-alone spots with Nuñez, including "Getting Older." Miller has been in previous spots for State Farm.

This past November. Paul, Harden and Drexler visited Houston schools and hosted fund-raising as part of  rebuilding efforts following Hurricane Harvey in conjunction with NBA Cares, State Farm, Chris Paul Family Foundation and Reading Is Fundamental.

In “Grand Tour,” the spot that preceded “Game Night,” we saw Paul acclimating to Houston with the help of Rockets teammates Harden and Trevor Ariza.

But it’s his new State Farm agent who gives Paul his biggest assist and really “gets him.” They finish each other’s sentences and share a love of bowling, chili fries and the Backstreet Boys’ hit song, “I Want It That Way.”

The bond continues in “Game Night,” where, as State Farm warns,” If you ever play charades against Chris Paul and his State Farm Agent Cole, good luck. These guys just get each other that good.”

Cole gives Paul the minimalist of clues, but Paul is able to rattle off the random, nonsensical answers. “Chicken fingers.” “Clyde The Glide.” “Low-cut socks,”  “Papua New Guinea.”

Drexler is flabbergasted, “That’s amazing,” he says. “I need an agent like that.”

The game takes place in Drexler’s den, which is filled with his trophies, jerseys and other memorabilia.

Nuñez as Perez offers, “I got you Glide. You worked hard for those (trophies). I’ll give them the protection they deserve.”

When it’s back to charades, Nunez makes a small move and Paul correctly guesses, “Napoleon Bonaparte at the Battle of Waterloo.”

This time it’s Harden who is befuddled. “Battle of Waterloo?”

Text offers, “Get an agent that gets you. Here to help life go right.  State Farm.”

The campaign with Paul is scheduled to run through 2018.

Lead agency is Translation.

“Game Night” is part of a larger effort State Farm will enact during All-Star Weekend.

Among the company’s activation:

• State Farm will serve as the title partner of All-Star Saturday Night, to air on TNT, which includes  the Taco Bell Skills Challenge, JBL Three-Point Contest and Verizon Slam Dunk

• State Farm branding will be prominently placed throughout Staples Center on stanchions, pole pads, seat backs and on-court decals throughout the event
    ◦    
• State Farm will use its All-Star Assist Tracker to tally the number of assists during the NBA All-Star Game on Sunday night. State Farm will donate $1,800 per assist that take place during the All-Star Game (in addition to $5 per assist throughout the season, to support State Farm’s Community assist events

NBA All-Star Marketers All Revved Up With Someplace To Go (L.A.)

Chris Paul Takes State Farm Tour Of Houston With Harden, Backstreet Boys

State Farm Assists Chris Paul, But What About Cliff?

Back to Home Page