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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May172013

Cracker Jack Goes From Ball Game To Ashley Tisdale Hard Ball Marketing

By Barry Janoff

May 17, 2013: Fans infinitum have been singing the words to “Take Me Out To The Ball Game,” which includes the line, “Buy me some peanuts and Cracker Jack, I don’t care if I never back.”

Now, there’s a new Cracker Jack’D in town, and it ain’t your grandfather’s caramel-covered popcorn snacking food or the product immortalized by the song’s authors, Jack Norworth and Albert Von Tilzer, anymore.

The rebranded and remodeled Cracker Jack’D, a division of PepsiCo’s Frito-Lay, has gone hard core. The brand has signed deals with hip-hop musicians Macklemore & Ryan Lewis, uber-automotive design firm West Coast Customs and actress Ashley Tisdale – not the High School Musical version but the woman on the cover of the current Maxim magazine – to tout a new line of flavors.

They include Intense Mix Spicy Pizzeria and Buffalo Ranch, Power Bites Vanilla Mocha and Cocoa Java and, with a nod to health-oriented consumers, a line of granola and nut Hearty Mixes.

Tisdale, wearing much more than she did for her Maxim photo shoot, was handing out samples this week in New York’s Manhattan Flat Iron district. The event officially launched a 16-week sampling tour in that will feature a soup-up vehicle designed by West Coast Customs and ticket giveaways to Macklemore & Ryan Lewis concerts.

Tisdale, along with Macklemore & Ryan Lewis and the guys from West Coast Customs, will also be part of a national multi-media marketing campaign. Along for the ride is the iconic Sailor Jack and his dog Bingo, which have been part of packaging and marketing almost from the start, although here in a backseat role to the more high-profile spokespersons now on board.

“Today’s male customers are looking for intense tastes and more satisfying snack options that can easily fit into their busy lifestyles."

Missing, however, will be the cheesy yet fun toys that came in each package.

“Today’s male customers are looking for intense tastes and more satisfying snack options that can easily fit into their busy lifestyles,” David Skena, vp-marketing for Frito-Lay, said in a statement. “Cracker Jack’D is unique because of the way it combines hard-working ingredients, different textures, flavors and innovative packaging in a way that works best for on-the-go consumers.”

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