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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep162014

Breaking Balls: Bryan Cranston Is A Hit In 'One Man' TBS MLB Post-Season Campaign

By Barry Janoff

September 16, 2014: Bryan Cranston, the critically acclaimed actor who played high school chemistry teacher turned crystal-meth dealer Walter White in AMC's Breaking Bad, plays the part of several baseball players in a multi-platform campaign to support the upcoming MLB post-season games on TBS.

In the humorous TV and online spot, "One-Man MLB Show" that anchors the campaign, Cranston appears in a fictitious one-man play, where he reenacts several classic baseball playoff moments, channeling at various times the heroics of Carlton Fisk, Kirk Gibson and Derek Jeter, among others.

Several 30-second commercials break this week during NFL programming, all pulled from an extended five-minute spot that hit YouTube today (Sept. 16). Support includes Internet and social media such as Facebook and Twitter.

"We wanted to do something different for this year's MLB post-season campaign, and Bryan was a perfect fit for that," said Craig Barry, svp and executive creative director for Turner Sports, at a media event in the MLB FanCave in New York. "He is a huge baseball fan. So when we approached him with the concept of a one-man play dedicated to baseball, he was all for it."

Although Cranston has played comedic roles — most notably as Hal Wilkerson, the oblivious father of the dysfunctional family in Malcolm in the Middle — and has appeared in several theatrical productions, his five-year stint on Breaking Bad, which ran from 2008-2013 and is still on-air in reruns, has left a specific image of the actor in the minds of many people.

"That was part of what interested Bryan," said Barry. "He wanted to break the mold of the [Walter White] character and show people another side of himself."

The campaign supports TBS' eighth consecutive year of MLB post-season coverage, which this season includes the American League Wild Card game (Sept. 30) presented by Budweiser, the AL Division Series (beginning Oct. 2) presented by T-Mobile and the AL Championship Series (starting date TBD).

The extended commercial also includes guest appearances from world renowned ballet dancer Misty Copeland, former MLB pitcher and current TBS analyst Pedro Martinez and animated superstar Bugs Bunny.

In the spot, Cranston explains, "I had been doing a lot of TV and movie work and I felt it was time to get back to the basics by diving right into my great passion — baseball. And I also knew I wanted to do this one-man show. Then it hit me: Why not dramatize the entire MLB post-season. It would be my greatest acting challenge."

We see Cranston on-stage amidst a baseball setting. Among the moments he recreates are Fisk's dramatic home run for the Boston Red Sox in Game 6 of the 1975 World Series, Gibson's legendary home run for the Los Angeles Dodgers in the bottom of the ninth inning in Game 1 of the 1988 World Series and Jeter's famous back-hand flip play for the New York Yankees in Game 3 of the 2001 AL Division Series.

At one point, however, Cranston laments, "There were problems. I sunk a lot of money into this show."

Facing challenges, Cranston gets inspiration from an unlikely source. He walks into a store and sees on a TV a clip of Bugs Bunny in Baseball Bugs, a Looney Toons animated cartoon originally released by Warner Bros. in 1946.

"The Bugster. Mr. B," Cranston says with a straight face. "Any actor who tells you that he is not inspired by Bugs Bunny is a liar. Or a hack."

Misty Copeland is brought in to help him with his movements, much to the chagrin of Martinez, who exclaims, "I don't believe this."

We also are introduced to Arthur Knebbles, who, according to Cranston, "was, of course, the organ player at the old Polo Grounds." However, according to the New York Historical Society, the Polo Grounds never had an organist.

Undaunted, after an appreciative theater audience applauds his Shakespearean rendition of "Take Me Out to the Ball Game," Cranston offers, "With this show, in a very personal way, I get to make my dream come true.

"What can I say. This is the post-season." (See the full spot here.)

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