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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul202017

Reebok CrossFit Games Finds CBS Sports A Good Fit For National Growth, Exposure

By Barry Janoff

July 19, 2017: After getting national exposure on ESPN, the Reebok CrossFit Games now has a new media home, signing a multi-year TV and digital partnership with CBS Sports.

The deal begins with CrossFit preview shows this week and will run through the 2017 and 2018 seasons.

Financial terms were not shared.

The pact was handled by IMG, CrossFit’s global representative for broadcast, sponsorship and licensing.

"We’re excited that CBS Sports is our new television partner," Justin Bergh, GM for the Reebok CrossFit Games, said in a statement. "CrossFit athletes are unquestionably the fittest in the world and the CrossFit Games are their ultimate proving grounds. We’re thrilled that CBS Sports platforms will air our entire season and we look forward to teaming up to showcase the CrossFit community."

CrossFit Games executives said this is the “single largest participatory sporting event in the world with nearly 400,000 athletes from more than 175 countries.”

Sponsorship spend on such endurance sports as marathons, cross-country cycling, mountain climbing, triathlons and obstacle competitions hit a record $124.6 million in 2016,  up from $118.8 million in 2015 and more than $20 million over the spend just four years ago, according to research and consulting firm IEG, Chicago.

CBS Sports has launched a multi-media campaign to support the new alliance, including TV, Internet and social media.

According to Dan Weinberg, evp-programming for CBS Sports, "CrossFit is more than just a sport, it’s a lifestyle with a dedicated worldwide following and we are eager to showcase these physically gifted athletes. Competitive fitness is a high-growth sports genre and adding CrossFit to our programming expands our commitment to the space."

Following seven years in the Home Depot Center (Carson, Calif.) the conclusion of the Reebok CorssFit Games season this year move to the Alliant Energy Center, Madison, Wis., scheduled for Aug. 3-6.

In addition to two hours of main competition coverage nightly on broadcast TV, CBS Sports said it would stream up to 40 hours of live event coverage of the 2017 Reebok CrossFit Games on CBSSports.com and the CBS Sports app for connected TV and mobile devices.

Beginning in October, CBS Sports Network plans to televise multiple, one-hour specials highlighting the athletes and various individual competitions from the Games. The network will also air two hours of the CrossFit Invitational in early December.

According to Hillary Mandel, head of media for North America, IMG, "CrossFit created competitive fitness and has been the global leader for the past ten years. This new deal provides unprecedented distribution of CrossFit’s bespoke content to sports fans on CBS Sports’ broadcast, cable and digital platforms, serving a wider audience than ever before."

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