Top 20-Something Marketing Story Of 2015 Will Be:
pollcode.com free polls


Cubs Mix It Up With Diageo At Wrigley Field

April 8, 2009: The Chicago Cubs have signed a multi-year marketing deal with beer, wine and spirits company Diageo for a new restaurant, the Captain Morgan Club at Wrigley Field, that is scheduled to open on April 13. Financial terms were not revealed. The 8,000-square-foot restaurant, to be operated by Harry Caray's Restaurant Group, will replace the Friendly Confines Cafe adjacent to a statue of the late legendary Cubs broadcaster Harry Caray at the southeast corner of Wrigley Field. As part of the deal with Diageo, the upper deck patio at Wrigley Field will be renamed from the Bank of America Patio to the Smirnoff Patio. In addition, consumers will be able to buy Captain Morgan and Smirnoff vodka mixed drinks at limited locations within the park. The Captain Morgan Club will be open seven days a week, with capacity for 500 people on game days and 300 on non-game days. It will have 30 flat-screen TVs and removable walls for al fresco dining. "Our restaurants have always been Cubs fan headquarters outside Wrigley Field," Grant DePorter, managing partner of Harry Caray's Restaurant Group, said in a statement. "We're thrilled to be partnering with the Cubs and Captain Morgan to offer this exciting new fan experience within the walls of Wrigley." Back to Home Page