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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov232009

Sports Marketing Vet Named CMO For Chicago Cubs

November 23, 2009: The Chicago Cubs have named marketing executive Wally Hayward to the newly created position of evp and chief sales and CMO. Hayward will report to team president Crane Kenney.

Hayward, a native of Chicago, will not have to relocate far for the new position. He previously was a senior adviser for Chicago 2016, which had been working with the U.S. Olympic Committee to bring the 2016 Summer Games to Chicago. The bid ultimately went to Rio de Janeiro.

"Wally Hayward is widely respected throughout the industry as a dynamic leader and innovator," Kenney said in a statement. "He is a Chicagoan, he understands the fabric of our wonderful city and he has a keen appreciation for the passion and devotion of our fans given he is a lifelong Cubs fan himself. We have a talented sales and marketing staff in place and know Wally will lead this group to continued success as we look to redefine sports marketing for our business partners."

Prior to working with Chicago 2016, Hayward, 41,  was the chairman and CEO for Relay Worldwide, Chicago, a sports marketing and sponsorship consulting firm he founded in 2001. His resume also includes Bcom3, Starcom MediaVest Group and Leo Burnett, and Lazin Sports Group working directly with the NFL Players Association.

The Ricketts Family acquired the Chicago Cubs in October for $845 million.

"As a lifelong Cubs fan, I'm proud to be a part of the Chicago Cubs family under the new ownership of the Ricketts family," Hayward said in a statement. "I'm looking forward to partnering with Tom and Crane to change the game for the Chicago Cubs on and off the field. By offering innovative ideas, we will create an exceptional experience for Cubs fans and our corporate partners."

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