Cubs, Under Armour Play Nice Again

April 2, 2009: Under Armour and the Chicago Cubs said they have resolved their differences, which included a lawsuit filed by the team against the performance apparel company, and that UA ads will remain on the outfield doors at Wrigley Field. Although terms of the settlement were not disclosed, the resolution puts back into play the $10.8 million, five-year marketing deal the Cubs and Baltimore-based Under Armour signed in February 2007. The deal included Under Armour getting exclusivity as the first company to put ads on two 7x12-foot doors set into the Wrigley Field's ivy-covered walls in left and right field, access to the field and players to film TV spots and other promotional activation. Under Armour said the new deal adds signage behind home plate. A lawsuit filed by the Cubs in January accused Under Armour of reneging on the deal. "[The Cubs are] glad to have renewed Under Armour's sponsorship," Matt Wszolek, the team's director of sales and promotion, said in a statement. Added Steve Battista, Under Armour's svp of brand, in a statement. "We greatly appreciate the Cubs' history and look forward to a long-term partnership."


Cubs Sue Under Armour As New Ownership Nears

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