Chicago Cubs Adding Value To Wrigley Field

March 19, 2009: The Chicago Cubs are not waiting for the team to be sold to move ahead with new marketing plans for the 2009 season. This year, Wrigley Field will have new ads throughout the venue, a new restaurant and this summer will host two Elton John-Billy Joel concerts and one by Rascal Flats. The move to non-baseball events follows the highly successful Bridgestone NHL Winter Classic on Jan. 1. Under Armour, which for the past two seasons held prime ad real estate on the outfield doors amidst the legendary ivy-cover wall, is no longer a partner with the Cubs (the team filed a lawsuit earlier this year in regards to early ending of the five-year, $10.8 million sponsorship deal). The Cubs expect that new ads will be in place "by Opening Day," team chairman Crane Kenney said during a press conference. Also by the April 13 opener the team said a new 7,000-square-foot sports bar would replace the Friendly Confines Café adjacent to an area occupied by a statue of the late legendary Cubs broadcaster Harry Caray. The restaurant, to be operated by the Haray Caray Restaurant Group, will be open to the public year-round with a seating capacity of almost 500. "We need to compete with all the other bars and restaurants in town," Kenney said. "This is our first foray into a sort of 12-month operation, restaurant and outdoor space." Back to Home Page