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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan172018

Curry, LeBron, 76ers Setting The Pace Among NBA Jersey, Merchandise Sales

By Barry Janoff

January 16, 2018: Nike is in its first year of an eight-year deal, valued at $1 billion, as the official on-court jersey provider for the NBA.

The switch (from adidas) came with significant changes, including the Nike “Swoosh’ and jersey ad patches, as well as the NBA eliminating its traditional "home" and "road" uniform designations and replacing them with four jersey editions: the Association, Icon, Statement and City.

The switch also came with design flaws, mainly jerseys tearing and ripping during games, which Nike said it is resolving.

But something that hasn’t changed: Stephen Curry, LeBron James and Kevin Durant have the best-selling jerseys; and the Golden State Warriors and Cleveland Cavaliers have the best-selling team merchandise.

Perhaps a surprise to some: The Philadelphia 76ers are No. 3 in sales of team merchandise.

Results were released just shy of mid-season and the All-Star Game, based on NBAStore.com sales from October-December 2017.

Sales figures themselves were not released.

Following Curry, James and Durant at No. 1, No. 2 and No. 3, respectively, there was some change among the Top 15.

Giannis Antetokounmpo of the Milwaukee Bucks at No. 4 hit his highest jersey-sales ranking.

Kristaps Porzingis of the New York Knicks rounded out the Top 5.

Rookie Lonzo Ball of the Los Angeles Lakers was up at No. 11 in his first NBA jersey sales list.
 
The resurgent Sixers placed two players among the Top Ten: No 6. Joel Embiid and No. 8 Ben Simmons.

Sandwiched in between them at No. 7 is reigning league MVP Russell Westbrook of the Oklahoma City Thunder.

Kyrie Irving’s jersey was No. 12 in his first season with the Boston Celtics following a trade from Cleveland. Jimmy Butler, in his first season with the Minnesota Timberwolves after an off-season trade from the Chicago Bulls, was No. 15 in jersey sales.

The 76ers rang up hot sellers among team merchandise, coming in No. 3 behind the Warriors and Cavaliers. According to the NBA, the last time the team placed that high was during the 2003-04 NBA season.

Most Popular NBA Jerseys (October-December 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise (October-December 2017)
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

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