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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb052015

Is Stephen Curry Ready To Become The NBA's Peyton Manning Of Marketing?

Originally published in MediaPost

By Barry Janoff

February 5, 2015: For several years, it seemed as if Peyton Manning appeared in every commercial on TV, including Nationwide, Papa John's, Gatorade, DirecTV, MasterCard and Buick. That impression was not too far from the truth, enabling the Denver Broncos quarterback to earn upward of $13 million annually from endorsements, the most among NFL players.

LeBron James and Kevin Durant have for the past few seasons held that ubiquitous Madison Avenue mantle in the NBA. James, who leads NBA players with some $40 million in endorsement deals, has appeared in campaigns including Nike, Kia, McDonald's, Sprite, Beats by Dre and Samsung.

Durant, meanwhile, has starred for Sprint, BBVA Compass, Gatorade, Nike and Skullcandy. He recently signed with Sonic and Orange Leaf Frozen Yogurt, giving him about $13 million in annual deals.  

He may not be the highest-paid player or earn the most from endorsements, but Stephen Curry, all-star point guard for the Golden State Warriors, has the potential to become more visible in commercials than Manning as well as his NBA counterparts.

Curry, who earns about $7-$8 million in endorsements, has campaigns that include State Farm (in several spots in a dual role with his faux "twin brother" Sebastian), Muscle Milk, Backyard Sports NBA 2015 video game. sports-equipment company Zamst, Fanatics Authentic memorabilia and ESPN's "This is SportsCenter."

During Super Bowl XLXI, Degree Antiperspirant unveiled a campaign with Curry and John Wall of the Washington Wizards, "Degree: Battle of the Game Changers," that leads into the NBA All-Star Game (Feb. 15), with the pair going head-to-head in a shootout event to determine the ultimate game changer.

"It made total sense to us to extend our 'Born to Assist' story with Stephen Curry," said Patty Morris, State Farm marketing director, brand content, regarding a campaign that stars NBA guard Chris Paul. "As the son of retired NBA player Dell Curry and a top assist leader in the league, he's a living example that when assisting is in your blood, you know it. Steph and his twin, State Farm agent 'Sebastian,' have been a really fun addition to the campaign."

In February, Curry's line of Under Armour signature shoes will drop with multi-media marketing to coincide with the NBA All-Star Game in New York. A spot released late last year, "How It Ends," anticipates a larger push to come.

In addition, Foot Locker has teamed with Under Armour for a series of spots, "The Redemption," breaking this week, in which Curry prepares for his participation in the Foot Locker Three Point Contest (on Feb. 14, the night before the All-Star Game). The series shows him competing against former NBA players and three-point masters Robert Hory, Tim Legler and Curry's own dad, Dell.

In March, he will star in a campaign from national clothing retailer Express, with whom he signed a deal in December.

"We are thrilled to be associated with one of the most respected NBA players of all time," David Kornberg, President of Express, said when the company unveiled its alliance with Curry. "Stephen personifies the hard working ethic and the dream big mindset of our customer."

Over the past year or so he has also appeared in marketing for Foot Locker, EA Sports, East Bay, MoGo mouth guards, the NBA on ESPN, NBA on TNT and regionally for the Warriors.

And he still has untapped categories, including automotive, financial, credit cards and electronics.

It certainly helps Curry and his marketing agent, Jeff Austin of Octagon, that the 26-year-old is a legitimate MVP candidate, a member of the U.S. Men's National Team seeking to earn a place in the 2016 Summer Olympics and is about to appear in his second consecutive All-Star Game after receiving more votes from fans (1.51 million) than any other player.

In their game against the Dallas Mavericks Wednesday night (Feb. 4), the Warriors were down at home by 22 points. No sweat. Curry scored a season-high 51 points (his career-high is 54), to lead his team to a 128-114 victory as the cry, "MVP! MVP!" filled Oracle Arena.

Curry has 1.8 million followers on Twitter and more than 1.9 million likes on Facebook. His Warriors jersey is the fifth best-selling jersey this season, according to the NBA (behind James, Durant, Kobe Bryant and Derrick Rose). Among his fans: boxer Manny Pacquiao.

Last season, while setting the NBA record for most three-point shots made in one season (272), Curry helped to lead the Warriors to the playoffs for the first time in six years. This season, Curry's international brand got a boost when the Warriors and the Los Angeles Lakers went to China for exhibition games.

His off-the-court activities also enhance what research firm Marketing Evaluations rates as his rising Q Score value in marketing.  

Curry is involved with hoops camps for kids, including one with State Farm and another with Under Armour. He hosts a golf tournament in San Francisco in alliance with ThanksUSA's scholarship program. The Stephen Curry Foundation supports, among other endeavors, Nothing But Nets, which targets the elimination of malaria, with a focus on Africa. The annual Curry Celebrity Classic Golf Tournament in Charlotte sends proceeds to the Ada Jenkins Center in Davidson, N.C. (where Curry attended Davidson College).

“To be part of this process and to see the Curry One come to life is a dream come true," Curry said in talking about his first line of Under Armour signature shoes and his life. "What makes this experience so meaningful is that the shoe represents the belief I have in myself and the belief of my family, close friends, teammates and coaches that’s driven me to get better and led me to where I am today.”

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