By Barry Janoff
December 7, 2015: Call this a no-brainer when it comes to sports athletes and marketing endorsements.
Reigning NBA MVP Stephen Curry and Degree Deodorant have signed a pact that renews and extends their partnership through 2017.
Financial terms of the deal were not released.
Curry's alliance with Degree began in 2014.
According to the brand, a division of Unilever, Curry will "continue to play a leading role in Degree marketing campaigns showcasing the brand's many products and innovations."
A new multi-media campaign with Curry is scheduled to break in early 2016, to include TV, print, Internet, social media and POP.
"Stephen has been a great partner and is a perfect fit for the Degree brand," Matthew McCarthy, senior director of marketing for Unilever, said in a statement. "Degree celebrates movement, and no one moves quite like Stephen, both on the court and in life.
"His dedication to elevating his game naturally mirrors the commitment of Degree to deliver innovative products designed to respond to the needs of consumers, keeping them fresh with every move," said McCarthy.
Curry earns about $8-$10 million annual from endorsements, excluding an equity pact he has with Under Armour that runs through 2024. The Golden State Warriors All-Star point guard also has deals with Foot Locker, State Farm, JBL, NBA 2K16, Fanatics Authentic memorabilia and CoachUp.
"Degree celebrates movement, and no one moves quite like Stephen, both on the court and in life."
He also has appeared in NBA-related spots for ESPN's This is SportsCenter and Turner's NBA on TNT.
According to Curry, "Degree believed in me early in my career, and I'm grateful for their continued support. Their focus on providing people with the protection they need as they move and get more out of life fits perfectly with my approach to continually better myself both on and off the court.
"I can't wait to show fans what Degree and I have coming up for them next year."
Stephen Curry Big Man On Under Armour Campus
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