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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec082015

No Sweat: NBA MVP Stephen Curry Takes Endorsement Deal To The Next Degree

By Barry Janoff

December 7, 2015: Call this a no-brainer when it comes to sports athletes and marketing endorsements.

Reigning NBA MVP Stephen Curry and Degree Deodorant have signed a pact that renews and extends their partnership through 2017.

Financial terms of the deal were not released.

Curry's alliance with Degree began in 2014.

According to the brand, a division of Unilever, Curry will "continue to play a leading role in Degree marketing campaigns showcasing the brand's many products and innovations."

A new multi-media campaign with Curry is scheduled to break in early 2016, to include TV, print, Internet, social media and POP.

"Stephen has been a great partner and is a perfect fit for the Degree brand," Matthew McCarthy, senior director of marketing for Unilever, said in a statement. "Degree celebrates movement, and no one moves quite like Stephen, both on the court and in life.

"His dedication to elevating his game naturally mirrors the commitment of Degree to deliver innovative products designed to respond to the needs of consumers, keeping them fresh with every move," said McCarthy.

Curry earns about $8-$10 million annual from endorsements, excluding an equity pact he has with Under Armour that runs through 2024. The Golden State Warriors All-Star point guard also has deals with Foot Locker, State Farm, JBL, NBA 2K16, Fanatics Authentic memorabilia and CoachUp.

"Degree celebrates movement, and no one moves quite like Stephen, both on the court and in life."

He also has appeared in NBA-related spots for ESPN's This is SportsCenter and Turner's NBA on TNT.

According to Curry, "Degree believed in me early in my career, and I'm grateful for their continued support. Their focus on providing people with the protection they need as they move and get more out of life fits perfectly with my approach to continually better myself both on and off the court.

"I can't wait to show fans what Degree and I have coming up for them next year."

Stephen Curry Big Man On Under Armour Campus

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