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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct192017

E-Poll: Curry Tops LeBron In Marketability, 'Greek Freak' Leads Up-And-Comers

By Barry Janoff

October 19, 2017: The Golden State Warriors and Cleveland Cavaliers are arguably on a course to meet in the NBA Finals for the fourth consecutive season.

Stephen Curry of the Warriors and LeBron James of the Cavaliers are also vying for another title: Most Marketable Player in the NBA.

According to E-Poll Market Research, which works with companies to track the positive and negative attributes related to the marketing qualities of more than 9.500 celebrities, athletes, politicians and newsmakers. the winner entering the 2017-18 season is . . .

Stephen Curry.

Curry’s E-Poll “E-Score” was 94 out of 100 versus James 90 out of 100, based on the responses of a representative sample of 1,100 people in the U.S. age 13+.

Although James had 54% awareness to Curry’s 41%, Curry pulled in a 57% appeal rating to James’ 41%.

In a separate Marketability 2017 poll of NBA Up-And-Comers, Giannis (“The Greek Freak”) Antetokounmpo of the Milwaukee Bucks had the highest E-Score at 58.

Markelle Fultz, the No. 1 overall pick by the Philadelphia 76ers this year, had the highest Appeal, 78%, De’Aaron Fox, the first-round draft pick this year by the Sacramento Kings, was second with 70% Appeal.

Behind Curry and James, the Top 10 players on E-Poll’s “NBA Marketability 2017” ranking were (in order) Dwayne Wade (Cavaliers), Dirk Nowitzki (Dallas Mavericks), Kevin Durant (Warriors), Blake Griffin (Los Angeles Clippers), Chris Paul (Houston Rockets), Klay Thompson (Warriors), Carmelo Anthony (Oklahoma City Thunder) and Anthony Davis (New Orleans Pelicans).

See Top 20 list below.

According to Encino, Calif.-based E-Score, “Appeal is the percent of respondents selecting ‘Like a lot’ or ‘Like,’ the top two boxes on a six-point scale to describe their sentiment toward the subject.

“E-Score can range from 0-100 and is based on a formula rating each celebrity’s awareness and appeal as well as positive and negative measures.”

In the tale of the endorsement tape, James is about $20 million ahead of Curry.

James earns an NBA-leading $55 million in endorsements — second among athletes worldwide behind tennis star Roger Federer ($58 million in endorsements) —  from such brands as Nike (pictured left), Kia, Coca-Cola (Sprite), Intel, Beats and Verizon, according to Forbes.

Curry is second in the NBA (No. 6 worldwide) with $35 million in endorsements from deals that include Under Armour (pictured above), JP Morgan Chase, Brita, JBL Audio and Vivo.

With new Nike jerseys featuring ad patches this season, Curry and the Warriors have a three-year, $60 million deal with Rakuten while James and the Cavs will be sporting Goodyear patches via a three-year, $30 million deal.

Durant is third in the NBA (No. 7 overall) with $34 million in endorsements, followed by James Harden (Rockets) at $20 million, Damian Lillard (Portland Trail Blazers) at $14 million, Wade with $13 million and Russell Westbrook (Thunder) with $12 million in endorsements, per Forbes.

Paul, who joined the Rockets from the Clippers during the off-season, has the top Appeal score, 59%, among NBA players on the E-Poll list, tied with Manu Ginobili (San Antonio Spurs).

Curry is second (57%), followed by Vince Carter (TEAM 55%), Jimmy Butler (Minnesota Timberwolves, 55%) and Thompson (54%).

The average of all active NBA players is 58 overall E-Score, 11% Awareness and 50% Appeal.

Sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from $799 million the previous season. That is expected to “skyrocket) this year due to the new Nike eight-year, $1 billion deal and the arrival of jersey-patch alliances, according to ESP Properties, Chicago.

E-Poll NBA Marketability 2017

1. Stephen Curry 94 E-Score 41% Awareness 57% Appeal

2. LeBron James 90 E-Score 54% Awareness 41% Appeal

3. Dwyane Wade 80 E-Score 28% Awareness 53% Appeal

4. Dirk Nowitzki 88 E-Score 20% Awareness 54% Appeal

5. Kevin Durant 87 E-Score 29% Awareness 51% Appeal

6. Blake Griffin 84 E-Score 19% Awareness 40% Appeal

7. Chris Paul 83 E-Score 17% Awareness 59% Appeal

8. Klay Thompson 82 E-Score 14% Awareness 54% Appeal

9. Carmelo Anthony 81 E-Score 19% Awareness 47% Appeal

10. Anthony Davis 80 E-Score 15% Awareness 50% Appeal

11. Vince Carter 79 E-Score 12% Awareness 55% Appeal

12. Isaiah Thomas 78 E-Score 17% Awareness 47% Appeal

13. Russell Westbrook 77 E-Score 14% Awareness 53% Appeal

14. John Wall 77 E-Score 11% Awareness 49% Appeal

15. James Harden 76 E-Score 20% Awareness 41% Appeal

16. Jeremy Lin 76 E-Score 12% Awareness 46% Appeal

17. Manu Ginobili 73 E-Score 13% Awareness 59% Appeal

18. Kyrie Irving 70 E-Score 17% Awareness 45% Appeal

19. Derrick Rose 70 E-Score 16% Awareness 46% Appeal

20. Jimmy Butler 70 E-Score 14% Awareness 55% Appeal

SOURCE: E-Poll Market Research

NBA Sponsor Spend Hits $880M, Will 'Skyrocket' This Season

Rush Hour: Kia Extends, Expands Official Automotive Alliance With NBA

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