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POLL POSITION
What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct192017

E-Poll: Curry Tops LeBron In Marketability, 'Greek Freak' Leads Up-And-Comers

By Barry Janoff

October 19, 2017: The Golden State Warriors and Cleveland Cavaliers are arguably on a course to meet in the NBA Finals for the fourth consecutive season.

Stephen Curry of the Warriors and LeBron James of the Cavaliers are also vying for another title: Most Marketable Player in the NBA.

According to E-Poll Market Research, which works with companies to track the positive and negative attributes related to the marketing qualities of more than 9.500 celebrities, athletes, politicians and newsmakers. the winner entering the 2017-18 season is . . .

Stephen Curry.

Curry’s E-Poll “E-Score” was 94 out of 100 versus James 90 out of 100, based on the responses of a representative sample of 1,100 people in the U.S. age 13+.

Although James had 54% awareness to Curry’s 41%, Curry pulled in a 57% appeal rating to James’ 41%.

In a separate Marketability 2017 poll of NBA Up-And-Comers, Giannis (“The Greek Freak”) Antetokounmpo of the Milwaukee Bucks had the highest E-Score at 58.

Markelle Fultz, the No. 1 overall pick by the Philadelphia 76ers this year, had the highest Appeal, 78%, De’Aaron Fox, the first-round draft pick this year by the Sacramento Kings, was second with 70% Appeal.

Behind Curry and James, the Top 10 players on E-Poll’s “NBA Marketability 2017” ranking were (in order) Dwayne Wade (Cavaliers), Dirk Nowitzki (Dallas Mavericks), Kevin Durant (Warriors), Blake Griffin (Los Angeles Clippers), Chris Paul (Houston Rockets), Klay Thompson (Warriors), Carmelo Anthony (Oklahoma City Thunder) and Anthony Davis (New Orleans Pelicans).

See Top 20 list below.

According to Encino, Calif.-based E-Score, “Appeal is the percent of respondents selecting ‘Like a lot’ or ‘Like,’ the top two boxes on a six-point scale to describe their sentiment toward the subject.

“E-Score can range from 0-100 and is based on a formula rating each celebrity’s awareness and appeal as well as positive and negative measures.”

In the tale of the endorsement tape, James is about $20 million ahead of Curry.

James earns an NBA-leading $55 million in endorsements — second among athletes worldwide behind tennis star Roger Federer ($58 million in endorsements) —  from such brands as Nike (pictured left), Kia, Coca-Cola (Sprite), Intel, Beats and Verizon, according to Forbes.

Curry is second in the NBA (No. 6 worldwide) with $35 million in endorsements from deals that include Under Armour (pictured above), JP Morgan Chase, Brita, JBL Audio and Vivo.

With new Nike jerseys featuring ad patches this season, Curry and the Warriors have a three-year, $60 million deal with Rakuten while James and the Cavs will be sporting Goodyear patches via a three-year, $30 million deal.

Durant is third in the NBA (No. 7 overall) with $34 million in endorsements, followed by James Harden (Rockets) at $20 million, Damian Lillard (Portland Trail Blazers) at $14 million, Wade with $13 million and Russell Westbrook (Thunder) with $12 million in endorsements, per Forbes.

Paul, who joined the Rockets from the Clippers during the off-season, has the top Appeal score, 59%, among NBA players on the E-Poll list, tied with Manu Ginobili (San Antonio Spurs).

Curry is second (57%), followed by Vince Carter (TEAM 55%), Jimmy Butler (Minnesota Timberwolves, 55%) and Thompson (54%).

The average of all active NBA players is 58 overall E-Score, 11% Awareness and 50% Appeal.

Sponsorship spending on the NBA and its 30 teams hit a record $861 million in the 2016-17 season, a 7.8% increase from $799 million the previous season. That is expected to “skyrocket) this year due to the new Nike eight-year, $1 billion deal and the arrival of jersey-patch alliances, according to ESP Properties, Chicago.

E-Poll NBA Marketability 2017

1. Stephen Curry 94 E-Score 41% Awareness 57% Appeal

2. LeBron James 90 E-Score 54% Awareness 41% Appeal

3. Dwyane Wade 80 E-Score 28% Awareness 53% Appeal

4. Dirk Nowitzki 88 E-Score 20% Awareness 54% Appeal

5. Kevin Durant 87 E-Score 29% Awareness 51% Appeal

6. Blake Griffin 84 E-Score 19% Awareness 40% Appeal

7. Chris Paul 83 E-Score 17% Awareness 59% Appeal

8. Klay Thompson 82 E-Score 14% Awareness 54% Appeal

9. Carmelo Anthony 81 E-Score 19% Awareness 47% Appeal

10. Anthony Davis 80 E-Score 15% Awareness 50% Appeal

11. Vince Carter 79 E-Score 12% Awareness 55% Appeal

12. Isaiah Thomas 78 E-Score 17% Awareness 47% Appeal

13. Russell Westbrook 77 E-Score 14% Awareness 53% Appeal

14. John Wall 77 E-Score 11% Awareness 49% Appeal

15. James Harden 76 E-Score 20% Awareness 41% Appeal

16. Jeremy Lin 76 E-Score 12% Awareness 46% Appeal

17. Manu Ginobili 73 E-Score 13% Awareness 59% Appeal

18. Kyrie Irving 70 E-Score 17% Awareness 45% Appeal

19. Derrick Rose 70 E-Score 16% Awareness 46% Appeal

20. Jimmy Butler 70 E-Score 14% Awareness 55% Appeal

SOURCE: E-Poll Market Research

NBA Sponsor Spend Hits $880M, Will 'Skyrocket' This Season

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