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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in LeBron James (1)

Tuesday
Apr112017

Curry, Warriors Continue To Drive NBA Jersey, Team Merchandise Sales

By Barry Janoff

April 11, 2017: The Golden State Warriors have again finished with the best record in the NBA, which counts not only for a rewarding advantage in the post-season, but also a rewarding result in marketing and sales.

For the second consecutive regular season, the Warriors’ Stephen Curry has the No. 1 spot among most popular jerseys.

In addition, the Warriors sit atop the list of most popular team merchandise, according to NBAStore.com sales since the beginning of the 2016-17 NBA season.

Kevin Durant proved to be a worthy addition to Golden State, with his jersey ranking No. 3 in sales in his first season with the team, despite his missing more than a dozen games due to injury.

LeBron James of the defending NBA champion Cleveland Cavaliers finished No. 2 in jersey sales and No. 1 in shoe sales (Nike).

The Cavs were second behind the Warriors in team merchandise.

Triple-double record-setter Russell Westbrook of the Oklahoma City Thunder was No. 4 in jersey sales, with the Top 5 also including James’ Cleveland teammate, Kyrie Irving.

Nike overwhelmed the shoe sales list, with eight players in the Top Ten, including three who wear Nike Jordan: Carmelo Anthony and Chris Paul, as well as the brand’s namesake, Michael Jordan, who’s retro and new shoe releases continue to drive sales among consumers.

Boding well for the NBA is that some teams that did not make the playoffs were among the Top Ten in merchandise sales, including the Los Angeles Lakers and Philadelphia 76ers.

The NBA did not release sales or financial figures for these categories.

MOST POPULAR PLAYER JERSEYS
1. Stephen Curry Golden State Warriors
2. LeBron James Cleveland Cavaliers
3. Kevin Durant Golden State Warriors
4. Russell Westbrook Oklahoma City Thunder
5. Kyrie Irving Cleveland Cavaliers
6. Kawhi Leonard San Antonio Spurs
7. Kristaps Porzingas New York Knicks
8. Jimmy Butler Chicago Bulls
9. Giannis Antetokounmpo Milwaukee Bucks
10. James Harden Houston Rockets
11. Dwayne Wade Chicago Bulls
12. Derrick Rose New York Knicks
13. Klay Thompson Golden State Warriors
14. Isaiah Thomas Boston Celtics
15. Damian Lillard Portland Trail Blazers

MOST POPULAR PLAYER SHOES
1. LeBron James (Nike)
2. Kyrie Irving (Nike)
3. Kobe Bryants (Nike)
4. Chris Paul (Nike Jordan)
5. Kevin Durant (Nike)
6. Derrick Rose (adidas)
7. John Wall (Nike)
8. Carmelo Anthony (Nike Jordan)
9. Stephen Curry (Under Armour)
10. Michael Jordan (Nike Jordan)

MOST POPULAR TEAM MERCHANDISE
1. Golden State Warriors
2. Cleveland Cavaliers
3. Chicago Bulls
4. Los Angeles Lakers
5. New York Knicks
6. San Antonio Spurs
7. Oklahoma City Thunder
8. Boston Celtics
9. Philadelphia 76ers
10. Toronto Raptors

SOURCE: NBA Store

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