Monday
Apr062009

Cutler Making His Mark(eting) In Chicago

Jay Cutler jerseys from Wrigleyville Sports.Chicago Bears feature Cutler items online.April 7, 2009: When the Green Bay Packers traded Brett Favre to the New York Jets last season, the legendary quarterback became the marketing face of the franchise and fielded a plethora of inquires to endorse local goods and products. Jay Cutler is far from the level that Favre reached on the field, but being traded from the Denver Broncos to the Chicago Bears could reap the 2008 all-pro some marketing rewards. The first sign: The Bears are offering Cutler jerseys at their Web site and have featured him on their home page to entice current and new Bears fans alike. In addition, Wrigleyville Sports began offering Jay Cutler jerseys and T-shirts to their online customers within hours after the trade was disclosed. "We're very in tune with the Chicago sports scene, and we have great people and systems in place that allow us to be very quick to market with new merchandise," Trey Carlstrom, the owner of Wrigleyville Sports, said in a statement. "We were able to take orders for replica and authentic Bears' Cutler jerseys the same day the trade was announced, and we had full marketing campaigns up and online within 24 hours." Dave Weiss, Internet Marketing Manager for Wrigleyville Sports, said the company, whose flagship store is located in the shadow of Wrigley Field, received "strong sales" of the new Jay Cutler Bears merchandise over the weekend following the signing. "Bears fans are thrilled," said Weiss, "and we're seeing big spikes in traffic to our Web sites. This is really a big shot in the arm for Bears fans. Sometimes, the sports world moves very quickly. We've had a lot of practice over the years, and we know how to quickly customize jerseys and make them available for customers to purchase online." Back to Home Page