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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in March Madness (1)

Wednesday
Mar132013

D-Wade Plays Defense, Gets In Shape For Dove March Madness 'Real Moments' 

By Barry Janoff

March 13, 2013: Dwayne Wade, LeBron James and the Miami Heat are running toward the NBA post-season in an attempt to defend the team's 2011-12 championship title.

But Wade has made a slight detour as the star of a Dove Men+Care campaign that will be part of the marketing landscape during the upcoming NCAA Div. I men's basketball tournament, which begins March 19 and culminates with the Final Four in Atlanta on April 6 and April 8.

Dove, a division of NCAA corporate partner Unilever, this week unveils two TV spots with Wade and his sons, plus two spots with ESPN college basketball analyst Jay Bilas. Both men will also be part of a significant Internet and social media push, the latter with an element offering tickets to the 2014 men's Final Four in Cowboys Stadium in Texas.

The campaign, under the umbrella "Real Moments" theme, supports new Dove Men+Care face and hair products and new additions to existing personal wash and deodorant/antiperspirant lines.

Both Wade and Bilas, who have March Madness experience as players, with Marquette and Duke, respectively, incorporate their families in the humorous campaign. In Wade's TV and online spots we see him playing with his sons; Bilas is shown with his son and daughter.

The activation is a continuation of March Madness Dove Men+Care marketing efforts, which last year included Shaquille O'Neil, Steve Nash and Michigan State University head coach Tom Izzo in a "Journey to Comfort" theme.

Wade and Bilas also join a Dove Men+Care roster of athletes and coaches who have appeared in past campaign, such as Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III, Bobby Hurley, Stewart Cink and Davis Love III.

The Wade and Bilas spots will air across March Madness broadcast networks CBS and Turner's TNT, TBS and truTV. Internet and social media buys include DoveMenCare.com, Facebook.com/DoveMenCareUS and Youtube.com/dovemencareus.

A dedicated Facebook page is hosting a consumer-driven "March Match-Ups" competition, in conjunction with NCAA marketing partner LG Electronics. Visitors are asked to pick the tools necessary to help determine which schools will make the tournament and then which schools will continue as the competition progresses. Dove is offering a variety of college hoops-related prizes (chicken wings, nachos, etc.), with a grand prize of tickets to the 2014 Final Four. (Full details here.)

The competition can also be accessed via mobile phone by texting "MATCHUP" to 693683 (message and data rates apply).

Lead agency is Davie Brown Entertainment, Los Angeles.

In Wade's "How to Stay In Shape," the all-star point guard explains, "How to stay in shape? Step 1: Gotta work those arms." The scene shows him seemingly lifting weights, but it turns out he's lifting one of his sons above his head and then throwing him into a backyard pool.

"Step 2: Keep those legs strong," Wade continues, which he does by getting into an inflatable bouncy house with his kids. "Step 3: Don't forget your bags," which turn out to be his sons hanging on his arms. (See the full spot here.)

In "How to Play Defense," Wade offers, "Step 1: Stay in front of your man," which sees Wade guarding his two sons in game of mini-ball. "Step 2: Always keep your hands up. Step 3: Don't be afraid to foul," which shows D-Wade tackling his sons. (See the full spot here.)

According to Wade, “The real moments in my Dove Men+Care campaign capture the joy and excitement my boys and I feel when we are all together. Being a father is the most rewarding aspect of my life and my children teach me, just as much as I teach them.”

Bilas is seen in two spots: "How to Prepare for the Big Dance," which entails getting his son ready for a real dance; and "How to Master the Drive," where he is seen teaching daughter to drive a car.

“This year during the Tournament, Dove Men+Care will showcase moments in men’s lives that really matter,” Rob Candelino, vp-Unilever Skincare, said in a statement. “When fans learn that playing ‘defense’ for Dwyane Wade means teaching his sons how to guard a mini-hoop in his living room, instead of a fellow player during a professional game, it hits home where men today place priority — caring for their family comes first.”

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