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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep232013

ESPN, Athletes Celebrate 'SportsCenter' With 'DaDaDa' Anthem Marketing Campaign

By Barry Janoff

September 23, 2013: The Police sang "De Doo Doo Doo, De Da Da Da," and Manfred Mann offered "Do Wah Diddy Diddy."

But sports fans, athletes and others may be more familiar with “DaDaDa DaDaDa,” the music that since 1989 has been the theme for SportsCenter and since 1995 the soundtrack for the "This is SportsCenter" campaign on ESPN.

To help celebrate more than 400 renditions of "This is SportsCenter" commercials, and also to anticipate SportsCenter's move into a new studio next year, ESPN has unveiled an anthem marketing effort, "DaDaDa," anchored by a 60-second spot in which athletes and fans "subtly and not-so-subtly call out their 'DaDaDa' moments."

The TV spot will run across ESPN's family of networks and "elsewhere." Support includes digital media that will be "updated to highlight timely 'DaDaDa' moments; and outdoor digital billboards in New York, Chicago and Los Angeles.

Lead agency is Wieden + Kennedy New York.

ESPN’s flagship program, SportsCenter, launched the network on Sept. 7, 1979. The “DaDaDa” theme music was composed by John Colby, ESPN’s music director from 1984-1992.

Among the athletes seen in the launch anthem spot either participating in or watching their personal “DaDaDa”  moments are Robert Griffin III (Washington Redskins), Stephen Curry (Golden State Warriors), Landon Donovan (Los Angeles Galaxy/U.S. Men's National Soccer Team), Sam Gagner (Edmonton Oilers), Jimmie Johnson (Nascar driver), Patrick Kane (Chicago Blackhawks), Clayton Kershaw (Los Angeles Dodgers), Andrew McCutchen (Pittsburgh Pirates), Justin Tuck (New York Giants), Maria Sharapova (tennis), Bubba Watson (golf) and Russell Westbrook (Oklahoma City Thunder).

“This campaign grew out of research we did in order to better understand the role SportsCenter plays in fans’ lives given all the access points for sports news, information and highlights provided by new technologies,” Aaron Taylor, svp-marketing. for ESPN, said in a statement.

According to Taylor, "Fans have a strong emotional connection with the show. And what we realized is that ‘DaDaDa’ is emotional shorthand not only for the great moments that happen in sports, but how SportsCenter presents those moments — giving context to them with perspective and personality.”

In the new spot, Watson hits a great shot and sings, "DaDaDa DaDaDa" while fist-bumping his caddie; Sharapova and a ballboy do a "DaDaDa" duet; Johnson wins a race and celebrates with a "DaDaDa" snippet; a Little League team breaks into "DaDaDa" after a victory; Sam Gagner of the Edmonton Oilers checks Kane into the boards and offers him a "DaDaDa" to rub in the hit; and Westbrook tweets while watching the Dallas Cowboys on TV, "Dez Bryant going off . . .  DaDaDa." (See the full spot here.)

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