Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun282017

Dale Jr. Unveils JR Nation Appreci88ion Campaign To Fete Fans, Nascar Career

By Barry Janoff

June 27, 2017: Arnold Palmer had Arnie’s Army, his most loyal fans who would support and honor him through thick and thin.

Dale Earnhardt Jr. has JR Nation, his most loyal fans, many who have been with him long before his first win in the 1998 Coca-Cola 300.

Now in his final laps as a fulltime Nascar driver, having shared this past April his decision not to race full time following the current season, Earnhardt Jr. has launched what he called JR Nation Appreci88ion, a five-month campaign to get closer to, and connect with, his fans.

"The rest of this season is about two things . . . Winning and #Appreci88ion," Earnhardt Jr. wrote on his social media platforms, which include more than two million followers on Twitter and nearly three million on Facebook.

In a video posted to Nascar.com, Earnhardt Jr. unveils the campaign and even thanks many of his fans by name.

The effort begins July 1 at the Daytona International Speedway during the Coke Zero 400 and will continue through the completion of the 2017 Monster Energy Nascar Cup series.

According to Earnhardt Jr. he will "create opportunities in social media, at-track activation, fan engagement, industry participation and philanthropy to celebrate his historic career while offering gestures of gratitude to everyone who made the ride possible."

He said that includes fans, teammates, colleagues, family members, lifelong friends and "anyone who influenced (my) time in the driver’s seat."

Earnhardt Jr. has also unveiled a line of Appreci88ion merchandise, including hats, T-shirts and mugs. The goods will be available at tracks in the Dale Earnhardt Jr. souvenir trailer and at ShopJRNation.com.

Among other activation, Earnhardt Jr. said he would release weekly videos "recollecting memories and milestones achieved at each of the specific racing venues."

His sponsors and industry partners will have featured roles as well, activating in "unique ways to give back to JR Nation."

Earnhardt Jr.’s partners include Nationwide, Mountain Dew, Chevrolet, Hellmann’s, Breyers, Suave, Goodyear, Wrangler, Under Armour and Axalta.

He said he selected  Daytona International Speedway  to launch the effort because "it has been home to many (of m) career highlights," including two Daytona 500 trophies (2004, 2014), four total Cup wins, seven non-points Cup victories and six Nascar Xfinity Series wins.

"My expectations were very low when I started racing — I just wanted to pay my bills," Earnhardt Jr. said in a statement. "If I could pay bills and make a living by racing, that was a win.

"Now some 18 years later, I look at what became of it, and I just feel grateful. I wouldn’t be where I am today without the support of so many people, especially fans.

"So as I visit tracks for the last time in this role, that is my motivation. I’m going to drive as hard as I can for the people who made an 18-year Cup career possible," he said.

Back to Home Page