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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jan172018

Dale Earnhardt Jr Takes The Media Wheel For NBC At Super Bowl, Winter Games

Special to NYSJ Sports-Entertainment Business News Service

January 16, 2018: Following a legendary career on the track, Dale Earnhardt Jr. is ready to take the wheel as a TV analyst and commentator.

And with NBC Sports, Earnhardt Jr. will be albe to drive on what arguably are the two biggest sports platforms on live TV: Super Bowl LII and the Olympics.

This past July, NBC Sports signed Earnhardt jr. and said the 26-time Nascar Cup Series winner would be joining NBCUniversal as an on-air analyst and contributor.

NBA Sports now said that Earnhardt Jr. would make his debut on-air during the network’s coverage of Super Bowl LII on Feb. 4 in Minneapolis, followed by the Winter Games in South Korea, beginning Feb. 8.

In addition, Earnhardt Jr. will be an analyst for NBC’s coverage of the 2018 Nascar season and participate in other opportunities in the company’s media businesses, including movies, television and podcasts.

“Dale is a star on the race track and off, and we are excited to have him join the NBC team,” Sam Flood, executive producer and president-production, NBC and NBCSN, said in a statement. “It will be fun to have him be a part of our coverage of the Super Bowl, and we are looking forward to watching him explore a new world with the Winter Olympics.”

While in Minneapolis, NBC said that Earnhardt Jr. would “experience the celebration surrounding this year’s winter weather Super Bowl, and share his great sense of adventure, as he takes part in some of the outdoor events and activities taking place in town leading up to kickoff.”

He will then travel to PyeongChang, where he will “explore the culture, people, and traditions in South Korea, and experience Olympic competitions first-hand," including the speed skating venue at Gangneung Ice Arena.

“We can’t wait to get Dale’s take on what is one of the most compelling aspects of the Winter Games — sports that offer a mix of speed with the prospect of danger, an equation that he knows very well,” Jim Bell, president-NBC Olympics Production and Programming, said in a statement.

“But instead of the turns at Daytona, it’s the downhill, the luge and the short track oval. And I think he will have something unique to offer about the need for speed on snow and ice.," said Bell.

According to Earnhardt Jr., “I’m excited to get to work with my new NBC family. Beginning with two huge events like the Super Bowl and Olympics, right out of the gate, should be quite the introduction.

"(And) I’m looking forward to raising the profile of Nascar, and all that we’re going to be doing during the 2018 season.”

Earnhardt Jr. NBC, All Revved Up With Some Place To Go

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