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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan172018

Dale Earnhardt Jr Takes The Media Wheel For NBC At Super Bowl, Winter Games

Special to NYSJ Sports-Entertainment Business News Service

January 16, 2018: Following a legendary career on the track, Dale Earnhardt Jr. is ready to take the wheel as a TV analyst and commentator.

And with NBC Sports, Earnhardt Jr. will be albe to drive on what arguably are the two biggest sports platforms on live TV: Super Bowl LII and the Olympics.

This past July, NBC Sports signed Earnhardt jr. and said the 26-time Nascar Cup Series winner would be joining NBCUniversal as an on-air analyst and contributor.

NBA Sports now said that Earnhardt Jr. would make his debut on-air during the network’s coverage of Super Bowl LII on Feb. 4 in Minneapolis, followed by the Winter Games in South Korea, beginning Feb. 8.

In addition, Earnhardt Jr. will be an analyst for NBC’s coverage of the 2018 Nascar season and participate in other opportunities in the company’s media businesses, including movies, television and podcasts.

“Dale is a star on the race track and off, and we are excited to have him join the NBC team,” Sam Flood, executive producer and president-production, NBC and NBCSN, said in a statement. “It will be fun to have him be a part of our coverage of the Super Bowl, and we are looking forward to watching him explore a new world with the Winter Olympics.”

While in Minneapolis, NBC said that Earnhardt Jr. would “experience the celebration surrounding this year’s winter weather Super Bowl, and share his great sense of adventure, as he takes part in some of the outdoor events and activities taking place in town leading up to kickoff.”

He will then travel to PyeongChang, where he will “explore the culture, people, and traditions in South Korea, and experience Olympic competitions first-hand," including the speed skating venue at Gangneung Ice Arena.

“We can’t wait to get Dale’s take on what is one of the most compelling aspects of the Winter Games — sports that offer a mix of speed with the prospect of danger, an equation that he knows very well,” Jim Bell, president-NBC Olympics Production and Programming, said in a statement.

“But instead of the turns at Daytona, it’s the downhill, the luge and the short track oval. And I think he will have something unique to offer about the need for speed on snow and ice.," said Bell.

According to Earnhardt Jr., “I’m excited to get to work with my new NBC family. Beginning with two huge events like the Super Bowl and Olympics, right out of the gate, should be quite the introduction.

"(And) I’m looking forward to raising the profile of Nascar, and all that we’re going to be doing during the 2018 season.”

Earnhardt Jr. NBC, All Revved Up With Some Place To Go

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