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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep202018

Jerry Jones Has Five Billion Reasons Why The Dallas Cowboys Are America‚Äôs Team

By Barry Janoff

September 20, 2018: Just weeks into he 2018 season, there are some surprises at both the top and bottom of the NFL standings.

What is no surprise: the Dallas Cowboys, valued at $5 billion, remain the most valuable team not only in the NFL but among all sports franchises in the world.

That’s up 4% from last year ($4.8 billion) and widens the gap between the No. 1 Cowboys and the No. 2 most valuable franchise — the New England Patriots, valued at $3.8 billion — according to a new report from Forbes.

On average, team values increased 2% during the past year, to $2.57 billion. Forbes said that was the smallest increase since 2010, “when values decreased an average of 2% because of the Great Recession.”

At $427 million per team average and with an operating income of $95 million per team, the NFL is the most valuable league in the world.

The Patriots are the sixth most valuable sports franchise in the world. In between them and the Cowboys are Manchester United ($4.1 billion), Real Madrid ($4.08 billion), Barcelona ($4.06 billion) and the New York Yankees ($4 billion), per Forbes.

The Cowboys earlier this month increased their potential value by becoming the first NFL team to sign a deal with a casino, naming WinStar World Casino and Resort as an official partner.

According to team owner Jerry Jones, an amendment just passed by league owners created the opportunity for casinos to obtain official partnerships with NFL teams.

The Cowboys deal came on the deals of a study from the American Gaming Assn. showing that the NFL’s annual revenue “may increase by $2.3 billion a year due to widely available, legal, regulated sports betting,”

A Supreme Court ruling in May overturned the Professional and Amateur Sports Protection Act, a passed in 1992 prohibiting most states from authorizing betting on sports.

In addition to the Cowboys and Patriots, four other NFL franchises are valued at more than $3 billion: the New York Giants ($3.3 billion), Los Angeles Rams ($3.2 billion), Washington Redskins ($3.1 billion) and the San Francisco 49ers ($3.05 billion).

The Rams’ value was up 7% over last season, the biggest increase among all NFL teams, based in part on estimates of revenue of their new stadium $1.2 billion stadium.

The stadium is due to open for the 2020 season and then host Super Bowl LVI in 2022, the College Football National Championship in January 2023 and, farther down the road, events during the 2028 Los Angeles Summer Olympics.

The Chicago Bears, at No. 7, fall just short ($2.9 billion), according to Forbes.

The defending Super Bowl champion Philadelphia Eagles come in at No. 10, valued at $2.75 billion, up 4% from last season.

At the other end of the list, four franchises are valued at less than $2 billion: the Cleveland Browns ($1.95 billion), Cincinnati Bengals ($1.8 billion), Detroit Lions ($1.7 billion) and the Buffalo Bills ($1.6 billion).

Although values are not necessarily tied to wins and losses, the Browns were 0-16 last year, 4-46 over the past three seasons and have not made the playoffs since 2002.

According to the new American Gaming Assn. report, greater fan engagement and viewership due to sports betting could boost the NFL's total annual revenue from media rights, sponsorships, merchandise and ticket sales by 13.4%, producing $1.75 billion in new revenue from increased consumption of the league's products.

Legal sports betting could help the NFL generate an additional $573 million in revenue as a result of spending by betting operators and data providers.

The AGA study projects that gaming operators "may spend $451 million on advertising, which would directly increase the league's rights fees by the same amount." An additional $92 million in sponsorship revenue and $30 million in data is also projected for the league and its teams.

Dallas Cowboys Sign NFL’s First Casino Deal

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