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• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb182010

Why Cowboys Stadium Name Game Is Costing Millions In Lost Value

February 18, 2010: The cost to build Cowboys Stadium in Arlington, Texas was estimated $1.1 billion. A naming rights deal also could have cost a company a Texas-size bank roll. But it never materialized before the venue opened this past June, due in large part to the challenges of the economy.

However, had a company coughed up the dough to Jerry Jones, owner of the NFL's Dallas Cowboys, and his investment partners, they could have realized more than $1.2 million in media exposure on Feb. 14, alone when the NBA All-Star Game played before an announced attendance of 108,713.

Although the figure is open to discussion, the math does put a frame on an otherwise nebulous arguement. The game aired on TNT, and a naming rights partner would have received $1,280,000 in media exposure through 15 verbal mentions, and 72 visual  exposures via signage, on-air graphics and other ancillary visual and verbal tags, according to Frontrow-marketing.com. Front Row based the figure partly on an estimated $175,000 for the cost of a 30-second spot.

The venue also received numerous on-air mentions throughout the All-Star Weekend, which included events such as the Sprite Slam Dunk contest at American Airlines Arena that also aired on TNT.

At one point, AT&T was said to have been in negotiations for a naming rights deal. Although the opportunity for a company did not materialize for the NBA All-Star Game, the Cowboys are often seen on national TV during the NFL season, which in 2010 will culminate with Super Bowl XLV at Cowboys Stadium. During Super Bowl XLIV on Feb. 7, Sun Life Financial, which in January signed a five-year naming rights deal valued at $38.5 million, received an estimated $26 million in media exposure on CBS for having its name on the venue in South Florida, according to Front Row.

Committee Host logo for Super Bowl XLV, which will be played at Cowboys Stadium.Although no one connected with Cowboys Stadium has ever publicly stated what it would cost to acquire naming rights, other high-end deals on sports venues include Citi Group's $400 million, 20-year deal for the New York Mets' Citi Field (expires in 2029); Reliant Energy's $300 million, 30-year deal for the Houston Texans' Reliant Stadium (expires in 2032); Barclay's 20-year, $200 million deal for the Brookyn arena that will be home to the NBA's Nets (currently scheduled to open for the 2011-12 season); and FedEx's 27-year, $207 million deal for the Washington Redskins' FedEx Field (expires 2025).

“A naming rights agreement for a venue as massive as Cowboys Stadium brings with it great brand awareness and a heightened level of exposure for the sponsor due to the grandeur of the stadium," said Eric Smallwood, vp-Project Management for Front Row Marketing Services. "By hosting events such as the 2010 NBA All-Star game, the venue continues to gain exposure, which is good news to any company that is willing to pay the price for the amount of exposure they would receive.”

Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of Philadelphia-based sport and entertainment firm, Comcast-Spectacor.

Super Bowl XLIV Gives Sun Life $26M Reward For Naming Rights Deal

Sun Life Naming Rights Deal Shines Light On Super Bowl Stadium

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