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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb142017

Danica Patrick Gets Green Flag For ’17 Nascar Season With New Lead Sponsor

Special to NYSportsJournalism.com

February 14, 2017: With the first major race of the 2017 season fast approaching, Danica Patrick received a special gift for Valentine’s Day in the form of a new lead sponsor to help keep her in the midst of the action.

Aspen Dental, already a marketing partner with Patrick, has agreed to expand its alliance with Stewart-Haas Racing to become lead sponsor for her and the No. 10 team during the 2017 Monster Energy Nascar Cup Series season.

The No. 10 Aspen Dental Ford Fusion will debut in the season-opening Daytona 500 Feb. 26 at Daytona (Fla.) International Speedway.

Financial terms of the new deal were not disclosed.

Aspen Dental replaces Nature’s Bakery as Patrick’s lead partner. Nature’s Bakery recently decided not to continue in the role, with SHR saying it would sue to reclaim the money due for the final two years Nature's Bakery owed on the contract, reportedly $30 million, per industry analysts.

Aspen Dental has been a partner of SHR since 2012 and aligned with Patrick since 2014.

The Dewitt, NY-based dental support company said it would serve as the primary sponsor of Patrick’s No. 10 Ford Fusion for a double-digit slate of races in 2017.

Patrick’s endorsement deals also include Tissot, TaxAct and Mobil 1.

"Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further," Bob Fontana, chairman and CEO for Aspen Dental Management, said in a statement. "She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement.

"Danica and Stewart-Haas Racing have encouraged fans to get started on the road to better oral health care while showcasing how Aspen Dental practices make it easy for them. We look forward to our enhanced partnership," said Fontana.

According to Patrick, "In the years since I first partnered with Aspen Dental, it’s been fun to work on some unique projects with their team. We’ve worked together on some pretty impactful programs. It’s incredible to see first-hand how many people they’ve helped. I’m looking forward to delivering the company’s message at even more races this year."
 
"Aspen Dental has been a great partner for Stewart-Haas Racing for many years," Tony Stewart, Nascar icon who co-owns SHR with Haas Automation founder Gene Haas. "We’ve both grown with this sponsorship and we know we can achieve even more thanks to their increased role with Danica and our No. 10 team."

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