November 30, 2009: GoDaddy.com, the domain hosting and Web registration company that has a history of being irreverent, has signed a three-year deal with race car driver Danica Patrick, extending into 2012 an alliance that began in 2006. Patrick also signed a three-year extension with her race team, Andretti Autosport, which she joined in 2007. Financial terms were not disclosed for either deal.
GoDaddy.com will remain the primary Izod IndyCar Series sponsor for Andretti Autosport, and will also feature Patrick in its ad(s) to air during Super Bowl XLIV in February, scheduled to film this week. Patrick has starred in several GoDaddy Super Bowl commercials, including this year's "Shower" and "Speeding," both of which show Patrick in compromising situations.
"All of us at Andretti Autosport are looking forward to having Danica back with the team and are excited about working with Bob Parsons and everyone at GoDaddy as the primary sponsor on Danica's car," Michael Andretti, chairman, president and CEO for Andretti Autosport, said in a statement. "GoDaddy brings a lot of energy to our team and to the Izod IndyCar Series. We're very excited about the opportunity to work with them in 2010 and beyond."
Other GoDaddy spokeswomen include golfer Anna Rawson and poker pro Vanessa Rousso. Patrick's endorsement deals also include Honda, AirTran, Izod, Tissot and 7-Eleven, earning about $10 million per year.
“Danica is the quintessential GoDaddy Girl,” Bob Parsons, GoDaddy CEO and founder, said in a statement. “Danica is a beautiful woman competing in a male-dominated sport. She’s passionate. She’s focused. She’s all about doing what it takes to win and we love that about her. Not to mention she’s edgy, smokin’ hot and as tough as any competitor anywhere. We are very good together."
According to Patrick, “Bob Parsons and GoDaddy have believed in me from the start. You know, my life long goal is to win the Indy 500 and I’d love to do that in the GoDaddy.com car.”