Special to NYSportsJournalism
September 2, 2012: Danica Patrick usually stands out from the crowd on the race track thanks in part to her lime green car that flies the color of her lead sponsor, GoDaddy.com. But in October, Patrick’s GoDaddy.com No. 7 Chevy is going “pink” to support the month-long Breast Cancer Awareness campaign from the National Breast Cancer Foundation.
Patrick and GoDaddy.com said she would drive the hot pink car during the Nascar Nationwide Series race at the Charlotte Motor Speedway on Oct. 12. The car will retain a prominent GoDaddy.com logo and some lime green items, including the No. 7. The Nascar Nationwide race presented by GoDaddy.com will be seen on ESPN2 at 6:30 PM (ET).
Go Daddy and Patrick's race team, JR Motorsports, are sponsoring the pink-themed car as part of the Chase Authentics’ “Check Your Headlights” program, which works to raise money and awareness for breast cancer research and education. Chase Authentics and JR Motorsports will also feature a “Check Your Headlights” line of apparel and products, such as miniature Danica cars (pictured below), items autographed by Patrick and T-shirts. A portion of the proceeds go directly to the National Breast Cancer Foundation.
“I love the idea of a pink car to help raise awareness about breast cancer," Patrick said in a statement. "The No. 7 Chevy is known for its iconic Go Daddy green color [but] I think the pink car will pop and attract attention for a good cause. We all know someone who has been impacted by this disease and Nascar fans are so passionate, I know they’ll step up to help the cause.”
Each year some 200,000 women are diagnosed with breast cancer. Of those, 40,000 succumb to the disease, according to The National Breast Cancer Foundation.
Web hosting and domain name registration company Go Daddy said it would donate $50,000 to the National Breast Cancer Foundation, along with the Public Interest Registry which manages .Org domain names.
“We are fortunate to be in a position to help others – awareness and prevention are keys to ‘beating breast cancer,’” Teri D’Hooge, Go Daddy’s vp-marketing, said in a statement. “Women’s health has been a cornerstone of Go Daddy’s charity work over the years. We think this campaign is especially powerful because it plays off of Danica and Nascar in a fun, non-conventional way."
Danica and Go Daddy said they hope that this initiative will encourage Nascar fans to "help get more people talking about the breast cancer battle, which unfortunately has touched so many families.”
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