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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Sep022012

Nascar's Patrick Going From Green To Pink For Breast Cancer Awareness Month

Special to NYSportsJournalism

September 2, 2012: Danica Patrick usually stands out from the crowd on the race track thanks in part to her lime green car that flies the color of her lead sponsor, GoDaddy.com. But in October, Patrick’s GoDaddy.com No. 7 Chevy is going “pink” to support the month-long Breast Cancer Awareness campaign from the National Breast Cancer Foundation.

Patrick and GoDaddy.com said she would drive the hot pink car during the Nascar Nationwide Series race at the Charlotte Motor Speedway on Oct. 12. The car will retain a prominent GoDaddy.com logo and some lime green items, including the No. 7. The Nascar Nationwide race presented by GoDaddy.com will be seen on ESPN2 at 6:30 PM (ET).

Go Daddy and Patrick's race team, JR Motorsports, are sponsoring the pink-themed car as part of the Chase Authentics’ “Check Your Headlights” program, which works to raise money and awareness for breast cancer research and education. Chase Authentics and JR Motorsports will also feature a “Check Your Headlights” line of apparel and products, such as miniature Danica cars (pictured below), items autographed by Patrick and T-shirts. A portion of the proceeds go directly to the National Breast Cancer Foundation.

“I love the idea of a pink car to help raise awareness about breast cancer," Patrick said in a statement. "The No. 7 Chevy is known for its iconic Go Daddy green color [but] I think the pink car will pop and attract attention for a good cause. We all know someone who has been impacted by this disease and Nascar fans are so passionate, I know they’ll step up to help the cause.”

Each year some 200,000 women are diagnosed with breast cancer. Of those, 40,000 succumb to the disease, according to The National Breast Cancer Foundation.

Web hosting and domain name registration company Go Daddy said it would donate $50,000 to the National Breast Cancer Foundation, along with the Public Interest Registry which manages .Org domain names.

“We are fortunate to be in a position to help others – awareness and prevention are keys to ‘beating breast cancer,’” Teri D’Hooge, Go Daddy’s vp-marketing, said in a statement. “Women’s health has been a cornerstone of Go Daddy’s charity work over the years. We think this campaign is especially powerful because it plays off of Danica and Nascar in a fun, non-conventional way."

Danica and Go Daddy said they hope that this initiative will encourage Nascar fans to "help get more people talking about the breast cancer battle, which unfortunately has touched so many families.”

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