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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Monday
Feb122018

Businesswoman Danica Patrick Off To The Races In New GoDaddy Campaign

By Barry Janoff

February 12, 2018: As the final two races of her pro career approach, Danica Patrick is making sure that people know she is not driving off into the sunset.

Patrick has established her entrepreneurial skills in several areas, and they all come into focus in a new multi-media campaign from GoDaddy.

The Web site developer was a long-time sponsor with Patrick, parted ways with her in 2016 and is now back not only as a partner but primary sponsor for her car in the Daytona 500 this Sunday (Feb. 18) and the Indy 500 in May.

The new campaign is anchored by a spot, “Make Your Idea Real Like Danica Patrick,” that covers the gamut of her business ventures, including Warrior by Danica activewear, her Pretty Intense book, her Somnium Wine andn as an advocate for women in small businesses.

The campaign supports GoDaddy’s strategy that it would continue to work with Patrick during her “life-after-racing by powering the online presence for her business endeavors related to health, apparel and wine.”

“I’m leaving the track behind, but I’m not standing still,” Patrick says in the spot, which will air during the Dayton 500 on Fox. “And with GoDaddy, I’ve made my ideas real.

“I made my own way,” she says. “Now it’s time to make yours.”

Support includes Internet and social media.

Patrick has now done 22 spots for GoDaddy, more than a dozen of which ran when GoDaddy was a Super Bowl sponsor.

The new campaign is a far cry from her hey-day as a ‘GoDaddy girl’ when ads would show her in the shower, as the fantasy for young men and other risqué storylines.

“It all feels so right,” Danica said in a statement. “So many people spend their lives doing what others expect, or what they think they are supposed to do, instead of what they love – side hustles and hobbies tend to be a reflection of where your real passions are, and it’s about time for me to go all in with my other interests beyond racing.”

According to Barb Rechterman, GoDaddy CMO, “It makes sense in that our goals are so well-aligned — she’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their ‘side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers. We love it.”

The No. 7 GoDaddy Chevrolet Camaro that Danica will drive in the Daytona 500 is under the flag of Premium Motorsports

AutoWeek is reporting that Ed Carpenter “has emerged as the ‘heir apparent’ to be Danica Patrick’s team owner in the 102nd Indianapolis 500.”

According to AutoWeek, The owner/driver of Ed Carpenter Racing (said) that the two sides continue to talk but the final decision has yet to be made on Patrick's driving a third ECR Chevrolet in this year’s 500-Mile Race at the Indianapolis Motor Speedway.”

GoDaddy signed Patrick to a sponsorship deal in 2006, just after she launched her pro career in IndyCar, then in 2010 was her primary sponsor when she began to race part-time and then full-time in Nascar.

Patrick and GoDaddy parted ways prior to the 2016 season before reuniting last month.

"This is definitely the way I want to finish my racing career — at these two iconic races, backed by my iconic, long-time sponsor," Patrick said in a statement.

"GoDaddy was there for me when my career was just really starting so it's exciting to be getting back in the GoDaddy 'green' for my final two races. Our brands have always been powerful together, and I think it's awesome to have them at my side when I go 'all in' with my businesses after racing."

Danica Patrick Gets Her Ride To The Daytona 500

Danica, GoDaddy Go Back To The Future With New Alliance

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