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Sports Marketer of the Year
 
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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep132017

Sponsorship Changes At Stewart-Haas Racing Will See Danica Driving To New Crew

By Barry Janoff

September 12, 2017: Claiming that the move would "improve our competitiveness on the track," Smithfield Foods has signed a multi-year deal to become a primary team sponsor for Stewart-Haas Racing beginning with the 2018 racing season.

Smithfield, whose 13 "core" brands, include Armour, Nathan’s, John Morrell and Healthy Ones, has been a primary sponsor with Richard Petty Motorsports for six years.

The move became a catalyst in shake-ups on both teams, with Danica Patrick saying she would leave Stewart-Haas Racing after the current season and Richard Petty Motorsports saying that driver Aric Almirola would not return.

Financial terms of the deal were not released.

Smithfield Foods said that details of the agreement, including the driver to be added to SHR’s Monster Energy Nascar Cup Series lineup in 2018, would be provided at a later date.

"We’re very proud to have Smithfield Foods join the Stewart-Haas Racing family," Brett Frood, president for Stewart-Haas Racing, said in a statement. "Smithfield has activated heavily and successfully within the sport, and we’re honored to be a part of the brand’s forward initiatives and strategy.

"Although we’re not ready to announce the full details of the program, we look forward to this new endeavor while remaining focused on the upcoming playoffs and putting forth the best effort possible to win more races and contend for another championship," said Frood.

Patrick, one of the most high-profile drivers in the sport, shared the news of her departure on her Facebook page.

"It has been my honor to drive for Tony Stewart, Gene Haas and everyone at Stewart-Haas Racing for the past six seasons," wrote Patrick. "Together we earned a Daytona 500 pole, seven top-10 finishes and we also had some exciting racing along the way.

"My time driving for them, however, has come to an end due to a new sponsorship arrangement in 2018. Sponsorship plays a vital role in our sport, and I have been very fortunate over the course of my career, but this year threw us for a curve. Our amazing partners, such as Aspen Dental and Code 3, stepped up in a big way on short notice this year and I am incredibly grateful," wrote Patrick.

Following Smithfield Foods’ decision, Richard Petty released his own statement on the situation.

"We have had numerous discussions with Smithfield Foods regarding the extension of our relationship dating as far back as February," said Petty. "Over the past few months, Smithfield had continually told me they wanted to be with us, and I recently shook hands on a deal to extend our relationship.

"My support for Danica is unwavering. We’re going to end this season strong and make the most of these last ten races."

"I come from a time when we did major deals with sponsors like STP on a handshake. I’m sad to see this is where we are now. This decision is very unexpected, and we are extremely disappointed in this late and abrupt change of direction," said Petty.

According to Petty, "Losing a sponsor of this magnitude in September is a significant set-back to Richard Petty Motorsports, but Andy (Murstein) and I are committed to moving forward with the No. 43 team. We have a lot of great partners who have expressed their continued support, and our fans will rally around the No. 43. We’ve been around since 1949, and we’ll be around a lot longer."

Tony Stewart was supportive of Patrick and her decision via his own statement on Facebook.

"I’ve always been a believer in Danica’s ability as a racecar driver and that continues to be the case," wrote Stewart. “She’s one of the most fearless people I’ve ever met. She has never backed down from a challenge. In fact, she’s sought out new challenges throughout her career, and that’s what brought her to Nascar and Stewart-Haas Racing.

"Making the jump from IndyCar to Nascar is not easy, yet she had the courage to do so and put up better numbers than a lot of other drivers who have tried to make that same transition. I’m proud of how hard Danica has worked during her time at Stewart-Haas Racing, and she continues to work hard."

According to Stewart, "My support for Danica is unwavering. We’re going to end this season strong and make the most of these last ten races."

Despite the change, Patrick seemed was positive about her future.

"I wish SHR the best of luck with their new sponsorship and driver," Patrick wrote on her Facebook page. "Thanks for the memories. Right now, my focus is on the remainder of the 2017 season and finishing the year strong. I have the utmost faith in myself and those around me, and feel confident about my future."

Danica Back In The Dough With Nature’s Bakery

New Lead Sponsor Gives Danica Green Flag For 2017

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