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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

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Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
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Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

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Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
May302017

Danica Patrick, Nature‚Äôs Bakery Knead Each Other, Back In The Dough At SHR, Nascar

By Barry Janoff

May 29, 2017: It turns out that even if you burn your bridges behind you, you can rebuild them, no matter how much damage was incurred.

After a lawsuit and a lot of acrimonious dialogue, Stewart-Haas Racing, driver Danica Patrick and Nature’s Bakery are back on track, with the Reno-based brand again sponsoring Patrick in upcoming events.

The re-alliance was reached after Stewart-Haas Racing dropped a $31 million lawsuit against Nature’s Bakery for unpaid sponsorship, with Nature’s Bakery coming back in as primary sponsor for four Monster Energy Nascar Cup Series for the team through the 2017 schedule.

Financial terms were not shared.

Stewart-Haas filed the lawsuit in February, claiming the company had not paid its bills to sponsor Patrick in what was to be the second of a three-year sponsorship pact signed in August 2015.

Nature’s Bakery claimed that Patrick had not fulfilled her part of the deal by not fully supporting the alliance and at times referencing a rival company.

The new union between Stewart-Haas and Nature’s Bakery is shrunken version of the original alliance, with the company now a primary sponsor for four Monster Energy Nascar Cup Series to be split between the Patrick’s No. 10 and the No. 14 car of Clint Bowyer, according to a statement from Stewart-Haas.

The specific number of races for each and which specific races the would sponsor were not disclosed.

In February, Aspen Dental signed on as Patrick's lead sponsor for the races that would have been handled by Nature's Bakery.

"It’s gratifying to see a difficult situation get resolved in a professional manner that suits all parties," Brett Frood, president for Stewart-Haas Racing, said in a statement. "Together, we worked diligently to find an equitable solution to our collective challenges."

According to Nature’s Bakery founder Dave Marson, "I am a longtime motorsports fan and, particularly, a fan of Nascar. Our partnership with Stewart-Haas Racing began with direct, open conversations and that foundation allowed us to reach this agreement."

When the partnership unveiled during a press conference in August 2015, Patrick said, "Our brands align so perfectly it’s kind of amazing. This journey is going to be really fun."

The company’s logo appeared on Patrick’s car in some 20 races in 2016 and was scheduled for about the same number in 2017.

She appeared in several marketing efforts for the company in 2016, including "Five Questions With Danica" and "Nature’s Bakery Pumpkin Spice Season."

In a "Nature’s Bakery Chose Your Journey" campaign, Patrick joined winners of a Nature’s Bakery sweepstakes as they went rock climbing and on rope courses at the U.S. National Whitewater Center in Charlotte, attended the Sprint Showdown and the All-Star race and received a tour of Stewart-Haas Racing and the Nascar Hall of Fame. (They also received a year’s supply of Nature’s Bakery snacks.)

However, this past February, when Nature’s Bakery said they would not sponsor her due to her lack of effort on the company’s behalf,, Patrick told the press, "I think it was a shock to all of us. Everything that was asked of me, I did to the very best of my ability. When there was something to do we did it really well. But at the end of the day my focus is on those (sponsors) who are still around."

"We were thrown off by SHR’s lawsuit," Nature’s Bakery CEO Kelly Allin said in statement at the time. "SHR and its owners are no stranger to aggressive litigation. Ours is a family business that repeatedly sought to resolve our issues privately. In fact, we were scheduled to meet in (Charlotte, N.C.) just days before they sued us.

"Contrary to its image, SHR is run by big-business types that took advantage of Nature’s Bakery. They now are threatening scorched earth litigation against a multi-generational family company. We’re obviously not going to let them bully us. We may be a small brand, but we do not think what they are doing is right. We look forward to defending ourselves in court," said Allin.

At the time, Stewart-Haas Racing’s Frood said in a statement, "Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It’s an unfortunate situation, but we know we’ve delivered on all aspects of our agreement and more.

"We took great pride in elevating the brand awareness and relevance of its products and were prepared to continue activating pursuant to the agreement in 2017 and beyond. Nature’s Bakery chose to breach and terminate the contract. We’re confident with our position."

Now, bridges have been repaired and the alliance, in a smaller version, moves on.

Patrick’s racetrack sponsors also include Aspen Dental, Code 3, Fanvision, Mobil1 and TaxAct.

Her personal endorsement deals include Advance America, Alpinestars, Coca-Cola, Edward Elmhurst Hospital, Ford, Nationwide, Schubert, Six Star, The Player’s Tribune and Tryolee Designs.

It was not specified if Nature’s Baker would return as a Stewart-Haas partner after 2017.

New Lead Sponsor Give Danica Green Flag For 2017

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