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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May302017

Danica Patrick, Nature‚Äôs Bakery Knead Each Other, Back In The Dough At SHR, Nascar

By Barry Janoff

May 29, 2017: It turns out that even if you burn your bridges behind you, you can rebuild them, no matter how much damage was incurred.

After a lawsuit and a lot of acrimonious dialogue, Stewart-Haas Racing, driver Danica Patrick and Nature’s Bakery are back on track, with the Reno-based brand again sponsoring Patrick in upcoming events.

The re-alliance was reached after Stewart-Haas Racing dropped a $31 million lawsuit against Nature’s Bakery for unpaid sponsorship, with Nature’s Bakery coming back in as primary sponsor for four Monster Energy Nascar Cup Series for the team through the 2017 schedule.

Financial terms were not shared.

Stewart-Haas filed the lawsuit in February, claiming the company had not paid its bills to sponsor Patrick in what was to be the second of a three-year sponsorship pact signed in August 2015.

Nature’s Bakery claimed that Patrick had not fulfilled her part of the deal by not fully supporting the alliance and at times referencing a rival company.

The new union between Stewart-Haas and Nature’s Bakery is shrunken version of the original alliance, with the company now a primary sponsor for four Monster Energy Nascar Cup Series to be split between the Patrick’s No. 10 and the No. 14 car of Clint Bowyer, according to a statement from Stewart-Haas.

The specific number of races for each and which specific races the would sponsor were not disclosed.

In February, Aspen Dental signed on as Patrick's lead sponsor for the races that would have been handled by Nature's Bakery.

"It’s gratifying to see a difficult situation get resolved in a professional manner that suits all parties," Brett Frood, president for Stewart-Haas Racing, said in a statement. "Together, we worked diligently to find an equitable solution to our collective challenges."

According to Nature’s Bakery founder Dave Marson, "I am a longtime motorsports fan and, particularly, a fan of Nascar. Our partnership with Stewart-Haas Racing began with direct, open conversations and that foundation allowed us to reach this agreement."

When the partnership unveiled during a press conference in August 2015, Patrick said, "Our brands align so perfectly it’s kind of amazing. This journey is going to be really fun."

The company’s logo appeared on Patrick’s car in some 20 races in 2016 and was scheduled for about the same number in 2017.

She appeared in several marketing efforts for the company in 2016, including "Five Questions With Danica" and "Nature’s Bakery Pumpkin Spice Season."

In a "Nature’s Bakery Chose Your Journey" campaign, Patrick joined winners of a Nature’s Bakery sweepstakes as they went rock climbing and on rope courses at the U.S. National Whitewater Center in Charlotte, attended the Sprint Showdown and the All-Star race and received a tour of Stewart-Haas Racing and the Nascar Hall of Fame. (They also received a year’s supply of Nature’s Bakery snacks.)

However, this past February, when Nature’s Bakery said they would not sponsor her due to her lack of effort on the company’s behalf,, Patrick told the press, "I think it was a shock to all of us. Everything that was asked of me, I did to the very best of my ability. When there was something to do we did it really well. But at the end of the day my focus is on those (sponsors) who are still around."

"We were thrown off by SHR’s lawsuit," Nature’s Bakery CEO Kelly Allin said in statement at the time. "SHR and its owners are no stranger to aggressive litigation. Ours is a family business that repeatedly sought to resolve our issues privately. In fact, we were scheduled to meet in (Charlotte, N.C.) just days before they sued us.

"Contrary to its image, SHR is run by big-business types that took advantage of Nature’s Bakery. They now are threatening scorched earth litigation against a multi-generational family company. We’re obviously not going to let them bully us. We may be a small brand, but we do not think what they are doing is right. We look forward to defending ourselves in court," said Allin.

At the time, Stewart-Haas Racing’s Frood said in a statement, "Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It’s an unfortunate situation, but we know we’ve delivered on all aspects of our agreement and more.

"We took great pride in elevating the brand awareness and relevance of its products and were prepared to continue activating pursuant to the agreement in 2017 and beyond. Nature’s Bakery chose to breach and terminate the contract. We’re confident with our position."

Now, bridges have been repaired and the alliance, in a smaller version, moves on.

Patrick’s racetrack sponsors also include Aspen Dental, Code 3, Fanvision, Mobil1 and TaxAct.

Her personal endorsement deals include Advance America, Alpinestars, Coca-Cola, Edward Elmhurst Hospital, Ford, Nationwide, Schubert, Six Star, The Player’s Tribune and Tryolee Designs.

It was not specified if Nature’s Baker would return as a Stewart-Haas partner after 2017.

New Lead Sponsor Give Danica Green Flag For 2017

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