New Alliance Has Danica Going From GoDaddy Green To Aspen Dental Blue
Friday, October 18, 2013 at 03:23PM in Aspen Dental, Auto Racing, Danica Patrick, GoDaddy, Nascar, sports marketing

By Barry Janoff

October 18, 2013: Danica Patrick, who has been feeling green for most of her professional driving career thanks to lead sponsorship from GoDaddy, will also feel blue next season via a new alliance with Aspen Dental.

Patrick and Stewart-Haas Racing have signed a deal with the Syracuse, NY-based network of independent dental care providers to be the primary sponsor for her No. 10 car during two races in the 2014 Nascar Sprint season: March 9 at Las Vegas Motor Speedway and Aug. 31 at Atlanta Motor Speedway.

Aspen Dental has had an alliance with Stewart-Haas Racing for the past two seasons.

Financial terms were not disclosed.

Her color scheme for the No. 10 Aspen Dental Chevrolet SS will be blue and white. Patrick usually sports the GoDaddy green via her long-time alliance with GoDaddy.

GoDaddy said it wouldl continue to serve as the primary sponsor for Patrick and the No. 10 team at all other Sprint Cup races.

When not serving as primary sponsor, Aspen Dental will be an associate sponsor with placement on the B-post and lower-rear quarter panel of the No. 10 Chevrolet, with additional placement on the upper chest of Patrick's uniform.

Patrick has also driven a pink version of her car for Breast Cancer Awareness.

Her marketing partners also include Tissot, Peak, Coca-Cola Zero, Mattel's Hot Wheels, Sega, Chevy and Drive4COPD.

"We're dedicated to raising awareness about the importance of oral health care, and Danica's connection with racing fans will help us turn up the volume."

"The addition of a new partner to the No. 10 Chevrolet is a big milestone for me, and I feel fortunate to have Aspen Dental join GoDaddy beginning in 2014," Patrick said in a statement. "I was in Syracuse a few weeks ago to meet the Aspen team and was impressed by their commitment to making sure people have access to quality oral health care. I'm proud to team up with Aspen Dental and shine a spotlight on a part of health care that doesn't get a lot of attention."

According to Bob Fontana, president and CEO for Aspen Dental Management, Inc., "We've been proud to be a part of the Stewart-Haas Racing family for the past two years and are thrilled to team up with Danica. As part of our mission to give America a healthy mouth, we're dedicated to raising awareness about the importance of oral health care, and Danica's connection with racing fans will help us turn up the volume on that conversation."

Aspen Dental said it has more than 400 locations in 27 states, with nearly 5,000 dentists and team members.

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