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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan152010

Danica Patrick Has All The Right "Movies" In GoDaddy Super Bowl XLIV Spot

January 15, 2010: Few marketers can take advantage of and expand the coverage of the Super Bowl spotlight like GoDaddy, which annually gets as much media and consumer attention for the ads and scenes it doesn't show as much for the ones it does.

The Internet domain registrar is already up-and-running with one of its two spots scheduled to air on CBS during Super Bowl XLIV. The star again is race car driver Danica Patrick, who in "Movies" gets to channel two sexy actresses: Kelly LeBrock from the film Weird Science and Jennifer Beals from the scene in Flashdance when she adds some inventiveness during a dance sequence by getting doused by water. (TV version of "Movies" is here.)

As per GoDaddy tactics, viewers are directed to the company's Web site to see a scene deemed "too hot" for TV. There, Patrick reenacts the classic Marilyn Monroe scene from The Seven Year Itch when she stands over a subway grating in New York and her dress billows upward from a rush of air.

GoDaddy will air one 30-second spot during the first quarter of the game and one during the fourth quarter. The spots were created in-house by GoDaddy Productions. The company said that three spots were approved by CBS for airing but it has not yet released the second spot to air.

Spend was not disclosed, but CBS is asking $2.5-2.8 million per 30 seconds, although multiple buys such as GoDaddy's may not hit the high end.

This will be GoDaddy's sixth successive Super Bowl appearance. IndyCar driver Patrick is scheduled to participate in her first stock car race on Feb. 6 in the Lucas Oil Slick Mist 200 at  Daytona International Speedway, part of the Arca Racing Series Presented by Re/Max, the day before the Super Bowl, with GoDaddy as lead sponsor. GoDaddy did not indicate whether the "Movies" spot or another spot starring Patrick would run during that telecast on Speed TV.

In "Movies," two guys on a laptop are using GoDaddy to create a domain name. One guy types in "SmokingHotDreamGirl," which causes Patrick to appear on screen as LeBrock's computer-created Lisa in Weird Science. Quoting a famous line from the film, Patrick asks, "So, do you little maniacs want another domain name?" They then type in "SmokingHotDance," and Patrick gets soaked with water from the Flashdance sequence. The spot then directs viewers to GoDaddy.com "to see what happens next."

"This is our best work ever," Bob Parsons, CEO and founder of GoDaddy said in a statement. "We thought we'd pay homage to some of these classic movie scenes with our iconic role model and add our traditional 'GoDaddy-esque' touch."

According to Patrick, "All of our new commercials are visually beautiful and very funny. These ads are all top-notch, but the Internet-only version of "Movies" is definitely my favorite." Patrick recently signed a deal with GoDaddy extending their alliance into 2012.

Parsons confirmed Patrick's assessment. "The Internet-only version version of 'Movies' with Danica as Marilyn Monroe is smokin' hot and I predict people of all ages are going to enjoy our GoDaddy Girl as 'the girl' from The Seven Year Itch for years to come."

On a more serious note, GoDaddy said it has donated $500,000 to help victims of the earthquake in Haiti.

Danica's Nascar Wheel Move Whets Marketing Appetites

GoDaddy Going Three More Laps With Danica Patrick

Super Bowl Without GoDaddy Or Danica? Shut Your Mouth!

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