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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb252010

Danica Patrick Drives New Deal With Academy Sports + Outdoors

February 25, 2010: Race car driver Danica Patrick, who this season is transitioning from IndyCar to Nascar's Nationwide Series, has added another sponsor to her marketing roster. Patrick has signed a two-year endorsement deal with Academy Sports + Outdoors, a sports, outdoor and lifestyle retailer with more than 120 locations mainly in the South and Midwest. Financial terms were not disclosed.

Academy said it would feature Patrick in a upcoming TV spot as well as online, in-store and at consumer events. As part of the deal, the Houston-based retailer will have logo placement on Patrick's helmet and race suit.

Danica Patrick will make room for the Academy Sports logo on her racing suit and helment.Patrick, who currently is starring in TV spots for lead sponsor Go Daddy, also has endorsement deals with companies including Mattel and Tissot. Analysts put her annual endorsement deals near $10 million, at the high end among women athletes such as Maria Sharapova and Venus and Serena Williams.

"We are thrilled to connect with our customers by partnering with Danica whose appeal goes beyond racing," Anita Sehgal, Academy Sports + Outdoors vp-marketing, said in a statement.  "Danica is a great fit for our brand because she appeals to both Nascar fans and also the active-minded families who are our core customers."

According to Patrick , "While my job is to be the best driver on the racetrack, a critical element of my success is being in top athletic shape," says Patrick.  "Academy Sports + Outdoors is the perfect partner for me because I run, lift weights, as well as participate in yoga and Pilates. Their stores have everything I need to stay in shape, including footwear, apparel, equipment and gear."  

Academy Sports + Outdoors' inventory also includes hunting, fishing and camping equipment and gear along with sports and leisure products, footwear and apparel. The company operates stores throughout Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Tennessee and Texas.

Motorsports Sponsorship Deals On Right Track For 2010

Danica Heats Up Marketing Roster With Mattel's Hot Wheels

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