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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep032013

Good To Go: Dannon's Oikos Greek Yogurt Returning To Super Bowl Broadcast Mix

By Barry Janoff

September 3, 2013: The NFL season does not start until Thursday, but companies are already lining up to take advantage of the buzz that will build to Super Bowl XLVIII in February.

The Dannon Co. said today that its Dannon Oikos Greek yogurt brand would air a 30-second spot on Fox during the broadcast of Super Bowl XLVIII, to be played in MetLife Stadium on Feb. 2, 2014.

Dannon said that sales of Oikos have "more than doubled" since its first Super Bowl commercial in 2012, which starred actor John Stamos (pictured). The brand did not run a commercial during Super Bowl XLVII.

Dannon did not reveal details of the Super Bowl creative, but said that the commercial would be part of a larger integrated marketing campaign.

Dannon said it would support the Super Bowl spot with print, Internet and social media such as Twitter, Facebook and YouTube.

Thirty-second spots during Super Bowl XLVIII should average about $3.7 million but could go for upward of $4 million, according to industry analysts.

General Motors recently said that it would return to the Super Bowl roster after skipping the broadcast this past February.

“It’s a big decision to advertise during Super Bowl and it shows our commitment as the leading yogurt maker to help Americans make better food choices and to encourage Americans to eat yogurt every day,” Michael Neuwirth, senior director of PR for Dannon, said in a statement.

According to Neuwirth, "After our strong showing within the top ten of Ad Meter two years ago, we’re ready to again create a really exciting experience for viewers that promotes a more healthful and nutritious offering than what is traditionally advertised during the big game.”

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