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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan212014

Dannon Oikos Planning A Full House Of Activation Around Super Bowl XLVIII

By Barry Janoff

January 21, 2014: Mary-Kate and Ashley Olsen won't be there, but John Stamos, Bob Saget and Dave Coulier from the old TV show, Full House, will be at Super Bowl XLVIII.

Dannon Oikos is bringing Stamos, Saget and Coulier together for a 30-second Super Bowl spot that is part of a larger campaign featuring the trio of actors.

This is Dannon Oikos' second appearance in the Big Game, following a spot in Super Bowl XLVI in 2012.

Full House, which ran from 1987-95, featured Saget as Danny Tanner, Dave Coulier as Joey Gladstone and Stamos as Jesse Katsopolis. Twins Mary-Kate and Ashley Olse, now 27, both played toddler Michelle Tanner.

The brand said the purpose of the campaign is to help "educate Americans about how Dannon Oikos Greek yogurt fits into the fabric of American life."

Rival Chobani is also running a 30-second ad on Fox during the game, its first entry into the Super Bowl broadcast.

“Our ad in 2012 was a big hit for us and helped encourage a lot of Americans to give Greek yogurt and Oikos a try," Sergio Fuster, CMO for The Dannon Co., said in a statement. "In 2014, we’re building on our success as the leading maker of yogurt by focusing on the lighter side of the big game with a very entertaining ad for the brand.”

The Dannon Oikos ad will run during the fourth quarter of the game on Feb. 2, according to Dannon. A teaser spot shows Stamos, who has been a Dannon spokesman since 2011, eating Okios and watching "the Big Game." He turns to see Saget and Coulier, wearing pajamas and sitting on a kitchen counter behind him.

"What do you say boys. Time to go to bed?" Stamos asks.

Saget replies, "Don't you think it's time we all got our own places?" referring to their live-in situation in Full House.

After a moment's hesitation, they all reply in unison, "Nah!"  (See the full teaser spot here.)

Dannon said the Super Bowl spot is is part of a fully-integrated campaign including experiential activation in New York during the week before the game and the launch of Dannon Oikos food trucks.

A dedicated Web site features other snippets of videos under a "Bromance" umbrella: "Air Hockey" sees Coulier beating a cardboard version of Stamos in a game of air hockey. A Good Clean Joke ("Two carrots are driving in a car . . .") and some behind the scenes videos of the three men goofing around.

Support also includes Internet and social media such as Facebook, Twitter and YouTube. Lead agency is Vinizius/Y&R.

Dannon said that the concept for the commercial was "crowdsourced among a select group of top talent from Poptent," the video production platform that enables brands and agencies to collaborate with more than 70,000 independent filmmakers worldwide.

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