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• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun182012

Chrysler Using Dale Earnhardt Jr., Consumers To Power 'The Dark Night Rises'

By Barry Janoff

June 18, 2012: Chrysler plans to take full advantage of its tie-in with The Dark Knight Rises, the soon-to-be released third movie in the Batman trilogy, via consumer activation that was given a significant boost this past weekend by Nascar driver Dale Earnhardt Jr.

On Sunday, Earnhardt Jr. snapped a streak in which he had gone 143 races without winning by finishing first in the Sprint Cup Series Quicken Loans 400 auto race at Michigan International Speedway. He not only was driving a Chrysler, but his No. 88 was decked out in Diet Mountain Dew/The Dark Knight Rises-themed colors when it crossed the finish line.

Chrysler is now promoting "Imported from Gotham City," which challenges consumers to create an original TV spot that features the automaker and The Dark Knight Rises movie, scheduled for release July 20 from Warner Bros. Pictures.

Consumers are being directed to a dedicated Web site where between now and June 29 they can submit an "original commercial utilizing a suite of assets, including Chrysler 300 car footage, film footage and music stems from the trailer that contestants can remix for their spot." Many of the submissions will be posted on June 30, beginning a four-day period in which visitors can vote for their favorite treatment.

The top three finalists will be unveiled online. Batman director/writer/producer Christopher Nolan will select the winning spot, which will debut on TV to coincide with the release of the film. A trip to Hollywood for the premiere is also part of the winning package. (Full details here.)

A 30-second "Imported from Gotham City" spot with a 2012 Chrysler 300 is scheduled to break June 19 during programming on NBC. A 60-second version will break online at Chrysler's YouTube channel. The Batman-themed activation is an offshoot of Chrysler's current "Imported from Detroit" ad campaign from lead agency Wieden+Kennedy, Portland, Ore.

"The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City," Saad Chehab, president and CEO  for Chrysler Brand, Chrysler Group LLC, said in a statement. "It's clearly a vehicle that stands out and makes one take notice,"

According to Nolan, "We're excited for the opportunity to tap into the creative community online and allow those who participate to showcase their talent and passion. We look forward to seeing what unique spots people produce."

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