Dart Madness: Premier League Darts Show Makes A Point For BBC America
Friday, March 23, 2018 at 08:52AM
NYSportsJournalism.com in BBC America, Darts, Extreme Sports, sports media

NYSJ Sports-Entertainment Business News Service

March 22, 2018: They shoot, they score, they seek to knock out the competition in head-to-head battles for the championship.

It’s not March Madness. It’s Darts Madness.

Premier League Darts, a must-see TV event in the U.K., is finding a loyal audience inn the U.S. on BBC America, a division of AMC Networks.

The competition is reaching more than 1.3 million viewers each week on the linear network and online, according to the network.

BBC America claims that the Thursday night TV (10 PM ET) audience alone “rivals other more well-established sports programming on ESPNU, FS2, MLB Network, NBA-TV, and the NFL Network."

BBC America’s digital live-stream has grown weekly and just hit a season-high in live-stream views and social engagement, which has had universally positive sentiment.

According to BBC America, the first tournament, World Darts Championship, was the highest-rated darts tournament on U.S. TV in three years.

Among the stars of the dart world being groomed by BBC America’s programming are three-time Premier League champion Michael van Gerwen, two-time champ Gary Anderson, Peter Wright and Gary Anderson.

It doesn’t hurt that, in the U.K. and Europe, Premier League Darts competition is on the betting boards along with auto racing, soccer, golf and greyhound racing.

The 16-week Premiere League competition is nearing its halfway point, heading into Judgment Night on April 5, when the two bottom players will be sent home, narrowing the field to a Final Eight.

The final night is set for May 17 at the O2 Arena in London.

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