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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications w the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Tip-Off Time To Rise See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Monday
Sep172018

Coca-Cola’s Dasani Sparkling Inks First Sports Sponsorship As PGA Tour Partner

NYSJ Sports-Entertainment Business News Service

September 17, 2018:
Calling it the first sports partnership in the brand’s history, Coca-Cola’s Dasani Sparking has signed a deal naming it the “official sparkling water of the PGA Tour.

The alliance begins this week at the Tour Championship at East Lake Golf Club in Atlanta.

Coca-Cola, headquartered in Atlanta, is a partner of the Tour Championship, which serves as the culminating event of the FedExCup Playoffs.

Financial terms were not released.

Coca-Cola said that company ambassador Jordan Spieth would be featured across Dasani Sparkling’s POP and on-course creative.

“We are extremely grateful for Coca-Cola’s longstanding involvement in golf and support of the Tour Championship since 1982,” Brian Oliver, evp-corporate partnership for the PGA Tour, said in a statement.

“We are thrilled that Dasani Sparkling has chosen the PGA Tour for its first sports sponsorship, and look forward to activating the PGA Tour platform to connect with fans and active golfers around the world.”

Coca-Cola said the Dasani Sparking pact builds on its “longstanding partnership with the PGA Tour, the company’s pouring rights with the Tournament Players Club network of clubs and its overall history in the game of golf, which traces back to the 1940s when Hall of Fame golfer Bobby Jones appeared in his first Coca-Cola campaign.

The alliance comes with other multi-media marketing, anchored by a TV spot, “Dasani Sparking Brings Extra Sparkle To PGA Tour,” that will break on NBC during its coverage of the Tour Championship.

The working tag line: "Dasani Sparking: Officially adding sparkle to the PGA Tour and the Tour Championship."

On-site, the product will be featured at the Dasani Sparkling seating sections, located at the 1st tee and 18th green.

For people 21 and over, several venues on-site will offer the signature cocktail of the Tour Championship, The Shamrock, made with  fresh lemonade, Dasani Sparkling Black Cherry and Grey Goose Cherry Noir.

According to Brad Spickert, svp-hydration for Dasani, “The PGA Tour continues to be one of sport’s most celebrated brands, and the Tour Championship one of golf’s most prestigious events.

"We look forward to extending our history in golf and connecting Dasani Sparkling with golf fans and the Tour’s tournaments around the world through the partnership.”

In the humorous commercial, a man who is not but appears to be a stockier version of golfer Dustin Johnson talks about the water obstacles at East Lake Golf Club but how Dasani would bring an “extra sparkle” to the proceedings.

“Golf is a tough game,” he says. “It’s about close-calls. It’s a game of risks and rewards. Go easy . . . or go for it. Breezes, teases, yips, shanks . . . water hazards.

“Golfers lose millions of balls each year in this lake,” he then says, referring to the major hazard at the signature 6th Hole (213 Yard Par 3), which the Club said was the first island green in America and “requires the golfer to fly the ball 200+ yards over water before seeing any signs of dry land.”

Said Spickert, “Dasani Sparkling is excited to make a splash at the storied East Lake property."

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