Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb062013

David Gets His Beckham On, Shirt Off, Tattoos Sweaty In New H&M Campaign

By Barry Janoff

February 6, 2013: Soccer icon David Beckham may be out of sight, leaving the U.S. and Major League Soccer to play in France, but he will not be out of mind.

A new marketing campaign for H&M's 2013 Spring Beckham Bodywear line lets Beckham flash his toned body, tattoos and athletic prowess to sell underwear designed by Team Beckham.

The campaign is anchored by a TV spot, breaking on network and Internet today, in which Beckham races through backyards, across tennis courts and into swimming pools in an attempt to catch a Range Rover that has snagged his bathrobe.

The spot, billed as "A Short Film directed by Guy Ritchie" (Sherlock Holmes), was filmed on location in Beverly Hills, according to H&M.

Support includes print, in-store, Internet and social media such as Twitter, Facebook and YouTube. Beckham recently signed a five-month deal with to play with the Paris St Germain club, so the campaign will follow him overseas. The campaign was handled in-house in conjunction with Beckham's creative team.

The commercial begins with Beckham seeing his wife and kids (unseen and not the real Victoria Beckham and offspring) off in the family Range Rover. One of the doors closes on the corner of Beckham's bathrobe, which gets pulled away as the vehicle leaves.

Simultaneously, the front door to Beckham's estate closes shut, leaving him in a tank top and underwear and with seemingly no other choice but to chase after the Range Rover.

That sends the 37-year-old Beckham scampering down the road, through backyards, across tennis courts, doing a lap in a swimming pool, interrupting kids playing soccer, over the hood of a car in which two paparazzi are sitting and past gardeners (one of whom is wearing a Beckham jersey) and watch dogs.

Ultimately stopping to catch his breath, Beckham encounters a van filled with camera-clicking tourists seeking celebrities and their homes. Which sends him racing downhill again toward his quest.

Beckham scores points for actually appearing to run at full speed, not an easy task considering he's wearing adidas slip-on sandals and not soccer, jogging or basketball shoes. (See the full spot here).

The action is played out to "Don't Stop" by Foster The People.

The campaign comes about a year after Beckham's premier outing for H&M and the launch of the Beckham Bodywear line via marketing that broke in 2012 during Super Bowl XLVI.

Beckham

Back to Home Page