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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
May132019

Marketing Dark Knight's 80th Party: Always Be Yourself, Unless You Can Be Batman

By Barry Janoff

May 13, 2019: Batman, conceived by artist Bob Kane with writer Bill Finger, doesn’t look a day over 39, but is celebrating his 80th anniversary this year with a bat cave full of activities, marketing and activation, including the first DC Batman 5K Run/Walk, scheduled for Batman Day, Sept. 21, in Los Angeles.

The run is part of a series of 5K and 10K events in select cities.

On Sept. 21, people around the world “will gather together to honor the timeless hero,” according to DC Comics.

Batman first appeared in DC’s Detective Comics No. 27, released on March 30, 1939. Detective Comics No. 1,000 was released on March 30, 2019.

According to DC, “The Bat-Signal will light up in major cities worldwide, alongside a wide array of fan celebrations, including interactive photo opportunities, live music, food, games and more. Plus, fans will race across the finish line in their favorite Caped Crusader attire in a series of 5K and 10K runs in select cities.”

In Los Angeles, registrants will receive an exclusive Batman race attire kit and gain entry to a pre-race expo and post-race finish line festival with live entertainment, plus complimentary photos with Batman.

Additional Batman-branded apparel and accessories will also be available for purchase.

The Los Angeles race, which is scheduled to begin at dusk, will “wind through some of the city's most iconic landmarks and tunnels, and finish at beautiful Grand Park.”

All DC Batman Run finishers will receive a limited-edition 80th anniversary finisher's medal to commemorate their accomplishment and the celebration of Batman.

The DC Batman Run is also scheduled to feature a virtual run, allowing running and Batman enthusiasts to participate even if they live outside of Los Angeles.

Batman fans worldwide can also share their experiences via #LongLiveTheBat and #Batman80.

The Batman race follows a DC Wonder Woman Run Series in 2018 in which more than 20,000 participated. The race is under the auspices of SON Events.

"We are excited to bring fans together to celebrate Batman's 80-year legacy," Maryellen Zarakas, svp-franchise management and marketing, Warner Bros. Consumer Products, said via the company.

“Batman has shown us that everyone has the inner strength and ability to be a super hero. Although he has the best tech and gadgets, at his core he's just a man that wants to do good in the world and that's why his character continues to resonate today."

Among other Batman 80 events, Warner Bros. and DC Comics are working with array of retail partners, including Amazon, Barnes & Noble, Target, iTunes, Walmart, GameStop and Google Play.

Such global partners as LEGO, Mattel and Funko are releasing exclusive Batman 80th anniversary products throughout the year.

Six Flags locations across North America in August will extended hours and offer exclusive Batman-themed experiences and special merchandise.

Warner Bros. theme parks around the globe will host Batman 80th anniversary events, including Warner Bros. Movie World Australia, Parque Warner Madrid and Warner Bros. World Abu Dhabi.

Among media partners, Cartoon Network in the U.S. and key territories will host exclusive Batman-themed programming and stunts for kids in September.

DC Universe — DC’s digital subscription service — will promote Batman content in September.

Custom artwork has been created that pays homage to Batman’s legacy in all forms of media.

A Batman profile pencil design is by iconic DC artist José Luis García-López; a digital paint design is by Admira Wijaya. The graphics will be featured throughout the celebration.

"Batman is one of the most iconic super heroes of all time, and to be able to create an event that celebrates 80 years of his existence is very exciting for our group," Mark Knutson, founder, SON Events, LLC, said via the firm.

"Now is the optimal time for sponsors to join us on this journey filled with so many moments of celebration and inspiration."

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