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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar132017

With Help From Shaq, A-Rod, DC Seeks To Become ‘Capital Of $700M eSports World’

By Barry Janoff

March 12, 2017: Of all the situations currently happening in the nation’s capital that defy reality and common sense, there is one strategy that has the potential to actually work.

In what was called a move intended to help Washington DC become the "capital of eSports,” Events DC, the official convention and sports authority for the District of Columbia, has signed a deal to become an exclusive sponsor for NRG eSports.

The Los Angeles-based organization, which has teams in such platforms as Counter-Strike: Global Offensive, Overwatch, Smite, Hearthstone, Rocket League and Vainglory, was co-founded by Andy Miller and Mark Mastrov, co-owners of the NBA’s Sacramento Kings, and has an investors' roster that includes NBA Hall of Famer Shaquille O’Neal, former MLB star Alex Rodriguez and MLB veteran Jimmy Rollins.

Events DC also has sponsorship deals with teams in eSports platforms including Overwatch.

According to Max Brown, chairman for Events DC, "DC is no longer your grandparent's capital. Each month there are 1,000 new residents in Washington, DC, who are accelerating and becoming part of DC's ongoing transformation by attracting new and exciting events that further position the city on a global stage.

"Through collaborations with organizations like NRG, we are actively working to position ourselves for the future and in the next five to eight years, DC will be positioned to be the capital of eSports,” said Brown.

To support the alliance, NRG said it would promote Events DC across their streaming channels on Twitch and across social media. NRG players would also participate in promotional appearances in conjunction with Events DC.

Events DC said it would support its sponsorship deal "both internationally and domestically in the tech and video game landscape . . . The visibility of (our) logo in the eSports community will underscore the importance of bringing tournaments to the District."

According to Events DC, "As U.S. cities compete to get tourist and visitors, this sponsorship with NRG is an avenue that strongly aligns with the long-term mission and vision of Events DC to further attract existing events and generate heightened tourism and economic activity."

Events DC also has a destination at South x Southwest (now through March 19), The WeDC House at SXSW, which will include eSports panels, demonstrations and top players.

Events DC said that its alliance with NRG was the beginning of what would be a focus on three key areas:

• eSports tourism: Generating direct spending by visitors and locals;

• Industry infrastructure: Development of new jobs and facilities to support various elements, from hosting mega events, to emerging tech to education and training;

• eSports relevance: Strategically aligning cities with a cutting-edge industry that is growing rapidly, attracting mainstream media, sponsors and other partners.

"DC is no longer your grandparent's capital . . . in the next five to eight years, DC will be positioned to be the capital of eSports."

"It's exciting to be on the forefront of an emerging industry and to be able to expand our scope at Events DC to include eSports," Gregory O'Dell, president and CEO for Events DC, said in a statement.

"Our eSports initiative will play a key role in helping to fuel our growth — not only within the District but with an international reach as well. As an innovative city, eSports will continue to position (Washington DC) as a thought-leader that attracts future industries, new revenue and visitors from around the globe," said O’Dell.

eSports is on a significant growth trajectory that is projected to continue for several years, according to industry analysts.

The number of eSports participants globally will reach 58.4 million this year, up from 49.8 million in 2016; the global eSports audience will reach 385 million in 2017, up from about 256 million this past year; and the eSports economy predicted to grow to $696 million in 2017 for year-on-year increase of 41.3%,

Longer-term, eSports revenues will near $1.5 billion by 2020, according to the just released 2017 Global Esports Market Report from research and eSports consulting firm NewZoo, San Francisco.

North America ranks as the largest eSports market, with revenues of $257 million in 2017 and projected to double to reach $607 million by 2020, according to NewZoo.’

Non-endemic brands such as Events DC are driving sponsorship, with deals involving such marketers as Coca-Cola, Pepsi, Taco Bell, Buffalo Wild Wings, Slim Jim, Mountain Dew, Bud Light, Domino’s Pizza, Snickers, Ford, Hyundai, Audi, Gillette, Mobile, Axe and Turtle Wax.

Twitter recently partnered with leading eSports companies ESL and DreamHack to live-stream events and original content in 2017, encompassing some 1,500 hours of content.

"Sponsorship is the largest revenue stream and will grow to $655 million by 2020," according to NewZoo. "New brands, especially non-endemic brands, entering eSports will drive the growth in sponsorship revenues in the coming years. Advertising generates the second most revenues and will grow to $224 million by 2020," per the 2017 Global eSports Market Report.

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