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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar032015

Dell On Line To Replace Cadillac As World Golf Championship Match Title Sponson

By Barry Janoff

March 3, 2015: In what the company is calling its first official sponsorship in golf, Dell has signed a multi-year deal with the International Federation of PGA Tours to become title sponsor of the World Golf Championships-Match Play, beginning in 2016 and running through 2019.

Under the deal, Dell also becomes a sponsor the other World Golf Championships events, including the Cadillac Championship, the Bridgestone Invitational and the HSBC Champions (Shanghai, China).

Financial details were not shared.

Dell replaces Cadillac as the WGC Match Play title sponsor, which took over this year from Accenture, the title sponsor dating back to 2001. The first two WGC-Match Play Championships were title sponsored by Andersen Consulting.

The World Golf Championships-Dell Match Play features the top 64 players from the official World Golf ranking in a unique match-play format.

Dell has sports sponsorship experience with Formula 1 and America’s Cup.

Dell’s presence will begin this with World Golf Championships, launching at the Cadillac Championship this week in Miami. The company will then have "significant activation" at the World Golf Championships-Cadillac Match Play at TPC San Francisco (April 27-May 3).

The Bridgestone Invitational will be played Aug. 3-9, and the NSBC Champions Nov. 3-9.

Dell said it would support with a customer engagement program, a fan-facing Dell technology experience and a digital media campaign across the 2015 World Golf Championships.

In 2016, Dell plans to integrate its various technology solutions into the World Golf Championships-Dell Match Play.

Marketing partners for the 2015 event also include Bridgestone, Rolex, HSBC, Grey Goose, Michelob Ultra and United Airlines.

In 2016, the renamed  World Golf Championships-Dell Match Play will move to Dell's home city of Austin and will be scheduled for the week of March 21-27.

The site host course will be made in the near future.

“We’re excited to sponsor the Match Play Championship, to showcase Dell technology to golf fans and to bring the world’s greatest golfers to our hometown, Austin, Texas,” Michael Dell, chairman and CEO, said in a statement. “We’re also proud to support the championship’s tradition of philanthropy that has raised millions of dollars for charitable causes.”

"Dell will find the World Golf Championships to be an extremely effective and valuable global marketing and business-to-business platform."

According to PGA Tour commissioner Tim Finchem, speaking on behalf of the International Federation of PGA Tours, “In addition to the visibility of becoming title sponsor, we’re confident that Dell will find the World Golf Championships to be an extremely effective and valuable global marketing and business-to-business platform. We very much look forward to working with Dell this year as it becomes integrated with the World Golf Championships and then moves to the Dell Match Play sponsorship in 2016.

The WGC Match Play is broadcast to more than 1 billion households in 225 countries and territories in 32 languages. It has generated more than $15 million for charity since its inception, part of the more than $50 million raised for global charities since the advent of the World Golf Championships in 1999, according to the International Federation of PGA Tours.

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