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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jun202017

Dell Spins Web Of Marketing To Support Marvel’s 'Spider-Man Homecoming'

By Barry Janoff

June 20, 2017: The latest incarnation of Marvel’s Spider-Man is scheduled to hit theaters on July 7, and he’s bringing some friends with him.

In Spider-Man: Homecoming, Peter Parker will get assistance from Aunt May (Marisa Tomei) and new mentor Tony Stark (Robert Downey Jr.) as he faces the Vulture (Michael Keaton).

Spider-Man: Homecoming the movie is getting marketing assistance from the likes of  Dave & Busters, Pizza Hut, Audi, ESPN and the NBA, which ran promo spots during the Finals between the Golden State Warriors and Cleveland Cavaliers.

Dell has joined the marketing fray in a big way, unveiling a multi-platform campaign to support the movie and the tech company’s new Inspiron 15 7000 Gaming laptop.

Dell said it aligned with Sony Pictures, described as a long-time Dell customer and partner, for a TV spot, in-cinema, print, digital advertising, out-of-home placement and consumer engagement activations throughout the summer.

Dell will be a sponsor of the Spider-Man: Homecoming world premiere June 28 in Los Angeles.

The Inspiron 15 7000 Gaming laptop and other Dell products have been integrated into the film's storyline.

Among the OOH activation, Dell and Sony will host a consumer and fan experience in New York’s Times Square, scheduled for June 30-July 1 and July 7- 8  (2-10 PM EDT).

According to Dell, people will be able to "show off their Spidey skills (as they) race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on digital billboards."

The lead TV spot finds Peter Parker in class with his Dell laptop (in Spider-Man red). He envisions his teacher and classmates morphing into other-worldly characters. By the end of the commercial he is in laptop as part of a Spider-Man Homecoming game.

A voiceover says, "Get ready for a more vivid window into your games with a stunning 4K display and graphics that bring all the action to life. Dell Inspiron 15 7000 Gaming Laptop. Super-powered."

"The broad popularity of the Spider-Man franchise and its relevance with gamers presented a real opportunity to launch Dell's Inspiron Gaming line as part of the campaign and bring Dell's expertise in high-performance gaming to more people,"  Gerri Tunnell, svp-Consumer and Small Business Marketing for Dell, said in a statement.

“Spider-Man fans care about authenticity to the brand, character and storytelling, so partnering with Jon Watts on the TV spot allowed Dell to uphold a seamless look and tone, stay true to the film and deliver to the Marvel community.,” said Tunnell.

Dell said it also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a multi-platform promotional VR experience based on the upcoming film, offering players the chance to "suit up" as Spider-Man.

The VR experience will be available for free across all major VR platforms starting June 30.

According to Stephanie Cohen, svp-Sony Pictures National Marketing Partnerships, "Michael Dell founded Dell in his college dorm room — he's exactly the kind of person that Peter Parker would look up to

"Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drives Dell. That's why we feel this collaboration is a natural fit and we're thrilled to be teaming up with Dell," said Cohen.

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