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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
3. Le’Veon Bell RB Pittsburgh Steelers 227,771
4. Todd Gurley RB Los Angeles Rams 215,687
5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
7. Kareem Hunt RB Kansas City Chiefs 204,611
8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
10. Alex Smith QB Kansas City Chiefs 178,392
11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
18. A.J. Buoy CB Jacksonville Jaguars 92,686
19. Everson Griffen DE Minnesota Vikings 91,621
20. Geno Atkins DT Cincinnati Bengals 88,126
SOURCE: NFL

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun202017

Dell Spins Web Of Marketing To Support Marvel’s 'Spider-Man Homecoming'

By Barry Janoff

June 20, 2017: The latest incarnation of Marvel’s Spider-Man is scheduled to hit theaters on July 7, and he’s bringing some friends with him.

In Spider-Man: Homecoming, Peter Parker will get assistance from Aunt May (Marisa Tomei) and new mentor Tony Stark (Robert Downey Jr.) as he faces the Vulture (Michael Keaton).

Spider-Man: Homecoming the movie is getting marketing assistance from the likes of  Dave & Busters, Pizza Hut, Audi, ESPN and the NBA, which ran promo spots during the Finals between the Golden State Warriors and Cleveland Cavaliers.

Dell has joined the marketing fray in a big way, unveiling a multi-platform campaign to support the movie and the tech company’s new Inspiron 15 7000 Gaming laptop.

Dell said it aligned with Sony Pictures, described as a long-time Dell customer and partner, for a TV spot, in-cinema, print, digital advertising, out-of-home placement and consumer engagement activations throughout the summer.

Dell will be a sponsor of the Spider-Man: Homecoming world premiere June 28 in Los Angeles.

The Inspiron 15 7000 Gaming laptop and other Dell products have been integrated into the film's storyline.

Among the OOH activation, Dell and Sony will host a consumer and fan experience in New York’s Times Square, scheduled for June 30-July 1 and July 7- 8  (2-10 PM EDT).

According to Dell, people will be able to "show off their Spidey skills (as they) race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on digital billboards."

The lead TV spot finds Peter Parker in class with his Dell laptop (in Spider-Man red). He envisions his teacher and classmates morphing into other-worldly characters. By the end of the commercial he is in laptop as part of a Spider-Man Homecoming game.

A voiceover says, "Get ready for a more vivid window into your games with a stunning 4K display and graphics that bring all the action to life. Dell Inspiron 15 7000 Gaming Laptop. Super-powered."

"The broad popularity of the Spider-Man franchise and its relevance with gamers presented a real opportunity to launch Dell's Inspiron Gaming line as part of the campaign and bring Dell's expertise in high-performance gaming to more people,"  Gerri Tunnell, svp-Consumer and Small Business Marketing for Dell, said in a statement.

“Spider-Man fans care about authenticity to the brand, character and storytelling, so partnering with Jon Watts on the TV spot allowed Dell to uphold a seamless look and tone, stay true to the film and deliver to the Marvel community.,” said Tunnell.

Dell said it also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a multi-platform promotional VR experience based on the upcoming film, offering players the chance to "suit up" as Spider-Man.

The VR experience will be available for free across all major VR platforms starting June 30.

According to Stephanie Cohen, svp-Sony Pictures National Marketing Partnerships, "Michael Dell founded Dell in his college dorm room — he's exactly the kind of person that Peter Parker would look up to

"Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drives Dell. That's why we feel this collaboration is a natural fit and we're thrilled to be teaming up with Dell," said Cohen.

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