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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun202017

Dell Spins Web Of Marketing To Support Marvel’s 'Spider-Man Homecoming'

By Barry Janoff

June 20, 2017: The latest incarnation of Marvel’s Spider-Man is scheduled to hit theaters on July 7, and he’s bringing some friends with him.

In Spider-Man: Homecoming, Peter Parker will get assistance from Aunt May (Marisa Tomei) and new mentor Tony Stark (Robert Downey Jr.) as he faces the Vulture (Michael Keaton).

Spider-Man: Homecoming the movie is getting marketing assistance from the likes of  Dave & Busters, Pizza Hut, Audi, ESPN and the NBA, which ran promo spots during the Finals between the Golden State Warriors and Cleveland Cavaliers.

Dell has joined the marketing fray in a big way, unveiling a multi-platform campaign to support the movie and the tech company’s new Inspiron 15 7000 Gaming laptop.

Dell said it aligned with Sony Pictures, described as a long-time Dell customer and partner, for a TV spot, in-cinema, print, digital advertising, out-of-home placement and consumer engagement activations throughout the summer.

Dell will be a sponsor of the Spider-Man: Homecoming world premiere June 28 in Los Angeles.

The Inspiron 15 7000 Gaming laptop and other Dell products have been integrated into the film's storyline.

Among the OOH activation, Dell and Sony will host a consumer and fan experience in New York’s Times Square, scheduled for June 30-July 1 and July 7- 8  (2-10 PM EDT).

According to Dell, people will be able to "show off their Spidey skills (as they) race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on digital billboards."

The lead TV spot finds Peter Parker in class with his Dell laptop (in Spider-Man red). He envisions his teacher and classmates morphing into other-worldly characters. By the end of the commercial he is in laptop as part of a Spider-Man Homecoming game.

A voiceover says, "Get ready for a more vivid window into your games with a stunning 4K display and graphics that bring all the action to life. Dell Inspiron 15 7000 Gaming Laptop. Super-powered."

"The broad popularity of the Spider-Man franchise and its relevance with gamers presented a real opportunity to launch Dell's Inspiron Gaming line as part of the campaign and bring Dell's expertise in high-performance gaming to more people,"  Gerri Tunnell, svp-Consumer and Small Business Marketing for Dell, said in a statement.

“Spider-Man fans care about authenticity to the brand, character and storytelling, so partnering with Jon Watts on the TV spot allowed Dell to uphold a seamless look and tone, stay true to the film and deliver to the Marvel community.,” said Tunnell.

Dell said it also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a multi-platform promotional VR experience based on the upcoming film, offering players the chance to "suit up" as Spider-Man.

The VR experience will be available for free across all major VR platforms starting June 30.

According to Stephanie Cohen, svp-Sony Pictures National Marketing Partnerships, "Michael Dell founded Dell in his college dorm room — he's exactly the kind of person that Peter Parker would look up to

"Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drives Dell. That's why we feel this collaboration is a natural fit and we're thrilled to be teaming up with Dell," said Cohen.

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