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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan232017

Go Figure: Deloitte Deal With USTA Includes Davis Cup, Fed Cup, Paralympics

Special To NYSportsJournalism.com

January 23, 2017: Audit, consulting, tax and advisory services firm Deloitte knows a lot about numbers and stats, so in what can be deemed an organic move, the company has signed a "long-term, wide-ranging" deal with the U.S. Tennis Assn., the overseeing body for the sport in the U.S.

Under terms of the alliance, Deloitte becomes an official sponsor for the U.S. Davis Cup and U.S. Fed Cup teams, as well as become an official sponsor of the U.S. Open and the first sponsor of the Wheelchair Competition at the U.S. Open this August-September.

Financial terms were not shared.

Deloitte will support the partnership with multi-media marketing and other on-court, front office and community platforms.

As a sponsor of the Davis Cup and Fed Cup, Deloitte’s logo will appear on U.S. team warm-up jackets. Deloitte said it would also support U.S. team events in markets where the competitions are being held.

In addition, Deloitte is working with the USTA to "revamp USTA’s core enterprise digital technology and build the USTA’s grassroots digital capabilities."

A key focus will be the "development of a suite of products to help the USTA deepen its connection to tennis players." 

Deloitte said its would support USTA initiatives and assets, including "programs that celebrate community impact and promote inclusion, empowered well-being and innovation in and beyond the tennis community."

Deloitte is also working to revamp USTA’s core enterprise digital technology and build the USTA’s grassroots digital capabilities.

A main initiative will be the development of a suite of products to help the USTA deepen its connection to tennis players. The strategy look to "encourage more people, especially youth, to pick up the game of tennis," such as support of USTA initiatives and programs that "celebrate community impact and promote inclusion, empowered well-being and innovation in and beyond the tennis community."

"We are proud to support the USTA with our innovative thinking and creativity," Cathy Engelbert, CEO for Deloitte LLP, said in a statement. "We’re excited to do our part in helping make sure that the next generation of leaders continues to benefit from the enjoyment and lessons of the game."

Other Deloitte sports sponsorships include the USOC and more than a dozen athletes, the U.S. Men’s and Women’s Rugby teams, the U.S National Speedskating Team, U.S. Para-Equestrian Dressage Team and the U.S. Para-Equestrian Dressage National Championships.

According to Gordon Smith, USTA COO and executive director, "We couldn’t be more pleased that our initial relationship with Deloitte has now expanded to this broader support of USTA properties and the sport of tennis.

"They have a world-class team and by collaborating to support world-class tennis events, Deloitte will help the USTA realize its mission of growing the sport of tennis in the U.S.," said Smith.

The U.S. Davis Cup team begins its 2017 Davis Cup campaign Feb. 3 in Birmingham, Ala., against Switzerland. The U.S. Fed Cup team begins its 2017 campaign Feb. 11 against Germany in Maui, Hawaii. The wheelchair competition is held annually, except during Paralympic years.

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